TopRank Online Marketing

Dave Folkens

Social Media Super Bowl – Overhyped & Underperformed

Dave Folkens on Feb 8th, 2011     Online Marketing, Social Media, Social Networking

Super Bowl Ads, Social Media, Online Marketing, YouTube, TwitterAt a reported $3 million per 30 second spot, Super Bowl advertising is big business. For a multimillion dollar investment, brands should be maximizing every opportunity to reach potential customers. Which advertisers took advantage of a customer base actively engaged in the big game to extend the conversation? Not too many.

In the much-hyped ads airing during the Super Bowl, big brands primarily went with small printed web addresses at the end of the commercials as a next step for viewers. They lacked direct calls to action and didn’t leverage the fact that many viewers are online while watching television. A well executed ad with a specific call to action to send a tweet with a particular branded tag would be a logical fit.

Lee Odden

Wednesday Search Industry Links 020707

Lee Odden on Feb 7th, 2007     Marketing Industry News, Online Marketing

Eric Ward posts a wish list for Google’s new link analysis tools

SEOConsultants.com for sale

Reprise Media Super Bowl Study

Social Media Newsroom – SHIFT (This is cool and all, but our PR firm has been offering blog enabled media/news rooms with multi-media support for nearly 2 years)

Free Nexus blog at lockergnome.com

AdSense pays more for referrals

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