The convergence of digital media and disciplines has driven tremendous demand for best practices integrated marketing and strategy. Fortunately, that’s exactly what Optimize provides – a launching point for how to develop a roadmap and tactics that bring search, social media, content and online PR together to reach business goals.
In concert with book promotions like the sold out Optimize Minneapolis event next week, we’re conducting a survey of business, marketing and communications professionals to gain insights on how organizations are using internet marketing tactics like search, social media, online PR and content marketing together.
The Optimize Book Integrated Marketing Survey covers some really important questions that will get you thinking about integrating digital marketing and communications tactics. How effective are these tactics, what’s the organization’s expertise and future investment intentions? What role does customer data play for integrated strategy and execution?