As a B2B organization with a focus on technology, you may believe that you are facing additional obstacles that your B2C counterparts are not.
Many of you have tried to implement social media in the past without much success. However, you may still believe that B2C companies have it easier because they have a direct line to their consumers. The good news is, you do too! In fact, 58% of IT buyers use social media to make tech buying decisions.
Getting in front of the proper decision makers and influencers when selling SaaS, IT, or any other technology is not as hard as you may think. It is imperative that you follow a series of social media best practices directed at finding, engaging, and motivating your social network to take action.