The new relationship marketing

Book Review & Interview: The New Relationship Marketing – Mari Smith

I was very excited to read Mari Smith’s (@marismith) new book The New Relationship Marketing, and once I cracked the cover, I was not disappointed.  Mari was also kind enough to answer a few questions about her new book as an added bonus for TopRankBlog readers.

To sum up Mari’s book in a few words: practical yet genius.  I would recommend this book to any marketer who would like to create meaningful interactions and relationships with their customers. Lets dive in and see what we can gleam from Mari’s experience!