How 3 Mega E-Commerce Websites Approach Title Tag & Meta Description Optimization


Here’s a test: Google “fairy wings” right now. Your job is to quickly find which result will sell you a set of glitter fairy wings and preferably include free shipping.

Now that you’ve begun your search, how do you know which result will bring you to the most qualified products? One way is to visually scan the title and description snippets in your search results.

There are nearly 12 billion Google searches per month. Consumers conduct searches for products or services they need, and often use the snippets in search results as deciding factor on whether to click, or keep scrolling.

The examples below show how three mega e-commerce sites approach title tags and meta descriptions, what they’re doing right and some additional opportunities.


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SEO Title Tag – Customize Your Title Tags

SEO Title TagThe SEO Title tag is a plugin that I’ve known about for a while, but never messed with. Boy was I missing out.

What SEO Title Tag does is add the ability to customize your blog’s title tags per post. No longer are they tied directly to the post title. You can customize almost any title tag across your blog giving your site a possible edge in search engines.

One can customize individual posts, categories or pages. The default WordPress title tags are OK, Optimal Title makes them better, SEO Title Tag makes them into whatever you want them to be.

There is also the ability to customize the separator, create a shot blog name to show on post pages, remove the blog name from post pages, use category descriptions as titles on category pages and tie the Title tags into UTW (Ultimate Tag Warrior).