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Eliza Steely

#NMX 2014 Wrap Up: Top Tips, How To’s and Lessons Learned

Eliza Steely on Jan 9th, 2014     BlogWorld NMX, Marketing PR Conferences, Online Marketing

NMX 2014 Wrap UpFlying is one of the most beautiful things in the world to me.

There’s just something so breathtaking about getting to see cities from above—their lights twinkling brighter than any nightlight—and being surrounded by clouds that look so fluffy cotton candy would be jealous.

Last weekend I got to experience it all while flying to Las Vegas for NMX with my coworkers Ben Brausen and Nick Ehrenberg. Needless to say none of us were sad to watch the cold fall away and land in a balmy 50 degrees.

After being teased by our taxi driver about our short sleeves and catching a few glimpses of The Strip, we arrived at the Rio All Suites Hotel & Casino to learn all we could about new media, blogging, and how people achieve success in both arenas.

KatieBresnahan

The Future of Content Marketing According to Lee Odden at #CMWorld 2013

KatieBresnahan on Sep 11th, 2013     Content Marketing, Online Marketing, Other Events, Social Search

Lee Odden - Content Marketing World 2013“Content is storytelling – storytelling that creates experiences. Customers and communities are insatiable, so you have to feed them content.”

At Content Marketing World in Cleveland, Ohio – one of TopRank’s fearless leaders, Lee Odden, spoke with Content Marketers from over 40 different countries on “The Future of Search & Social” in the first breakout session of the day.

1. Content is more than information – it is storytelling that provides meaningful experiences.

Setting the stage with, “Content isn’t King – it’s the Kingdom,” Lee positions content as the reason search exists in the first place. 16% of all search queries have never been seen before. Could that possibly mean that they, or (gasp) you, are potentially creating content no one cares about?

Miranda Miller

Online Marketing News: Facebook’s Redesigned Newsfeed, Google Attacked Over Elephant Ivory Ads

Miranda Miller on Mar 8th, 2013     Online Marketing, Online Marketing News

2013 Social Media Roadmap

Intuit Shares a Social Media Marketing Roadmap for Brands in 2013

Intuit shared an incredibly helpful infographic on their Small Business Blog to guide marketers in their social strategy this year. Path to Social Success in 2013 assigns a theme for each quarter; we begin the year by taking a social media inventory. As we enter the second quarter next month, it’s time to focus on working on relationships. The third quarter is all about integrating everything, while at the end of the year it’s time to take stock and look forward.

Of course, these are all important aspects of social media management throughout the year. Intuit’s guide is a good reminder to help marketers remember to revisit each area and concentrate on it at some point in 2013.

Ashley Zeckman

Online Marketing News: BlogWorld 2012, Facebook Still On Top, Twitter User Insight, Google Mobile Recommendations, TopRank In the News

Ashley Zeckman on Jun 8th, 2012     Marketing Industry News, Online Marketing

BlogWorld 2012 – Day 1

TopRank Online Marketing CEO Lee Odden and I have spent the better part of this week at BlogWorld 2012 in New York City.  This was a great event in both the quality of the content, as well as the networking opportunities.  This video shares some insight into the attendees of this stellar event.  If you would like to learn more about what happened at BlogWorld be sure to take a peek at one of our posts covering the event:

Lee Odden

Top Content Marketing Blogs to Start 2011

Lee Odden on Jan 17th, 2011     Content Marketing, Online Marketing

content marketing blogsThis morning I received a pleasant surprise email from the folks at Junta42 with congratulations to Brian Solis, Brian Clark, David Meerman Scott, Jay Baer and TopRank’s Online Marketing Blog on making the top of the first Junta42 Top Content Marketing Blogs list in 2011. It is more than a little humbling to be included amongst such talented and respected industry veterans.

Joe Pulizzi runs Junta42 and is the first person (that I know of) to really popularize the notion of “content marketing”. In that regard Joe and his team really walk the talk: He also runs the Content Marketing Institute, Chief Content Officer magazine and the upcoming Content Marketing World conference. The blogs and writers that make the Junta42 list also “walk the talk” with content marketing and serve as a great example for those that want to better understand how content fits within the marketing mix.

Lee Odden

2011 Digital Marketing Poll

Lee Odden on Jun 17th, 2010     Online Marketing, Reader Polls

digital marketingIt’s safe to say 2009 and 2010 were breakout years for social media. Our last Digital Marketing poll showed 6 of the top 10 tactics as social media complemented by search engine marketing and email.  Slimmer marketing budgets and mass media attention have inspired a rush to many types social media marketing tactics bringing a certain over-optimism about what the social web can do for a company’s bottom line.

With the economy recovering slowly, what will 2011 bring? Are social media and content marketing the glue that brings multi channel marketing together? Is 2011 finally the year for mobile? Will companies focus on more holistic online marketing?

We’d love to hear your opinions in the 2011 TopRank Digital Marketing Poll.  Please take the poll here and share it, post it, bookmark it and help us reach over 200 responses:

Lee Odden

Happy Holidays & Happy 6th Birthday TopRankBlog

Lee Odden on Dec 28th, 2009     Online Marketing, TopRank Agency News

winter 2009

After a much deserved blogging vacation last week, I thought I’d start this final week of 2009 with wishes of appreciation for the readers of TopRank’s Online Marketing Blog and the fantastic team of writers we have. It was 6 years ago today, that TopRank started an agency blog as a way to publicly save and comment on industry news.

toprankblogWe’ve been through and observed many, many changes in the internet marketing industry over the past 6 years. Of course, Online Marketing Blog isn’t the only internet and SEO focused blog celebrating a 6 year birthday this year. There are several others listed here including a few that are still very active: Search Engine Roundtable, Search Engine Journal and SEO Book.

TopRank Online Marketing

Thankful Wishes From Online Marketing Blog

TopRank Online Marketing on Nov 25th, 2009     Online Marketing

What TopRank Online Marketing Is Thankful ForWith Thanksgiving almost within reach, it’s hard to think of anything but turkey, pumpkin pie, mashed potatoes and warm homemade rolls. Actually, for me, my mind is on my aunt’s chocolate pie and my grandmother’s macaroni and cheese.

But regardless of the type of food item occupying your thoughts right now, Thanksgiving is a time to reflect on what we have to be grateful for. I, for one, realize I have a lot to be grateful for, considering the people I interact with on a daily basis and the work I’m tasked with each day.

michelle bowles
Michelle Bowles

Having been a part of the TopRank Online Marketing team for 4 months  now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome.

Lee Odden

10 SEO & Social Media Posts To Read Before MIMA Summit

Lee Odden on Sep 29th, 2009     Interactive Marketing, Marketing PR Conferences, MIMA Summit, Online Marketing, SEO, Social Media

mima summit 2009

Great Hall at MIMA Summit

2008 MIMA Summit at The Depot

UPDATE: We have a winner! Liz Giel was selected by a mysterious voting process contrived within the ranks of the TopRank staff and involving various secretive and hurried Account Managers. Suffice it to say, we appreciate all who ReTweeted, linked and commented.  Don’t worry, there will be liveblogging of the event here on Online Marketing Blog and live streaming of several sessions at MIMASummit.org. Congratulations Liz!

In just under a week the annual Minnesota Interactive Marketing Association Summit will be held downtown Minneapolis at the Hilton. With keynotes from Seth Godin and Jackie Huba as well as a collection of local and national subject matter experts ranging from Greg Swan of Weber Shandwick to Scott Monty of Ford, it should be a veritable vortex of interactive velocity.  I apologize, that alliteration was so bad.

Lee Odden

Careers at TopRank: SEM Account Manager

Lee Odden on Jul 9th, 2009     Online Marketing, Search Marketing, SEO, Social Media, TopRank Agency News

sem account managerClient focused, dynamic, challenging, rewarding, did I say fast paced? Those are some of the words I would use to describe our agency at TopRank Online Marketing.

TopRank has continuously evolved over the past 8+ years to become a well known and authoritative brand in the Search, Social and Online Public Relations space.  Our clients include an engaging mix of companies ranging from start-ups like Marketo, a marketing automation software company, to the Public Relations Society of America (PRSA), to the Fortune 20 such as McKesson, a $100 billion healthcare services company.

As one of the leading internet marketing agencies in the Midwest, TopRank Online Marketing has a fantastic opportunity for an experienced Search Marketing Account Manager to join our team of dedicated, client-focused internet marketing professionals.  While plenty of advertising, public relations and interactive agencies are downsizing, TopRank is growing smarter with new team members. Could you be our next Superstar?

Lee Odden

Learn SEO, Social Media, Digital PR from TopRank

Lee Odden on May 18th, 2009     Marketing PR Conferences, Online Marketing, Online PR, Other Events, PR Conferences, SEO, Social Media, TopRank Agency News

AudienceOver the next 2 weeks several staff from TopRank be hitting the road for multiple SEO/Social Media/PR speaking and training events. We invite you to attend and would love to meet up with readers of Online Marketing Blog.  

Topics during these events will emphasize the practice areas of our agency: Search Marketing, Online Public Relations and Social Media Marketing. Locations will range from New York to San Francisco to Minneapolis.

May 19: Media Relations Summit, Crowne Plaze Hotel in NYC (event info)

4:30 pm: Mastering SEO, Google AdWords and Other Search Tools to Increase Visibility
If you’re ready to vault your website, landing pages, corporate videos, blogs, press releases, and online newsroom into the top of the search rankings, take in this one-hour bootcamp. You’ll learn all the latest tools, tips and tricks for making Google and Yahoo love you.

Lee Odden

Get Social Media Smart with 26 Tips on the Social Web

Lee Odden on Dec 5th, 2008     Marketing PR Conferences, Online Marketing, Social Media

Day one of the DMA / TopRankMarketing.com Social Media Smarts workshop kicked off covering a tremendous amount of information including defining social media, practical examples & case studies and blogging soup to nuts. Creating, marketing and measuring blog results was covered in 3 different modules.

Social media and making sense out of the social web is a hot topic and I applaud the organizations that sent people to New York this week for our workshop.

During the first day I asked attendees what their learning objectives were which I thought were consistent with most people entering the social media space:

  • Build a social media strategy for our organization
  • Learn what social media tools to pay attention to and which to ignore for a specific industry

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