Online Marketing Blog

The idea of trackbacks and pingbacks are great. It’s a way of getting notified when someone else posts about you on their blog. However, spammers have taken over and it makes you wonder if there is any value in trackbacks anymore.

My guess is that most bloggers will say that the value is little to none. The number of spammy trackbacks are overwhelming at times and, even if you do have a good spam plugin protecting you, the ones that get through are not quality. The chances that a good trackback comes into your site is rare, but when it does, it is great to see.

Blogging is fun and rewarding. There are so many good things about it, but comment and trackback spam can tarnish the process. I know that going in and removing 15 different ‘prescription’ comments is not a good use of a bloggers time as they could use it towards creating new posts. But how does one control it?

You can protect comments with a captcha plugin, Spam Karma or Askimet, but what about trackbacks?

Lately I’ve been testing out the Simple Trackback Validation plugin. It checks two items to ensure that the trackback is legit.

1. It checks the page that claims to be linking to your post to ensure it does.

For a new blogger, getting comments or trackbacks is exciting. However, some of them could be automated spambots filling up your comments with links to sites you wouldn’t want your visitors seeing. Spam plugins can do wonders at stopping spam, but some manual work is required. Here are a few tricks to help new bloggers identify possible spam.

1- What name did the commenter leave? Was it Sam or Jill? Or was it Used Cars or Baby Blankets? Most spammers use keyword phrases as they think it’ll help out their site; which it won’t.

2- What URL did they leave as their homepage? Does the URL look like a laundry list of keywords? http://www.shop-for-ipods.com/ipod-deals/best-ipod-prices.htm. Trying to hard is an indication that the link may be spam.