[Sponsored Post: Trackur is an online reputation management and social media monitoring tool. This post is from Andy Beal, CEO of Trackur.]
When it comes to social media monitoring, I’m going to assume that you’re already monitoring your brand name, the names of your key executives, and, perhaps, your most important products. If not, you do not have permission to read the remainder of this article, until you have these set up at Google Alerts, or your favorite social media monitoring tool.
OK, for the rest of us, I want to show you 5 clever ways of using social media monitoring that you’ve probably not considered.
1. Find your industry influencers