Trackur

Trackur: 5 Clever Ways You’re Probably Not Using Social Media Monitoring

[Sponsored Post: Trackur is an online reputation management and social media monitoring tool.  This post is from Andy Beal, CEO of Trackur.]

When it comes to social media monitoring, I’m going to assume that you’re already monitoring your brand name, the names of your key executives, and, perhaps, your most important products. If not, you do not have permission to read the remainder of this article, until you have these set up at Google Alerts, or your favorite social media monitoring tool. ;-)

OK, for the rest of us, I want to show you 5 clever ways of using social media monitoring that you’ve probably not considered.

1. Find your industry influencers

#OptimizeBook – An Evening of Laughs, Learning, and Networking with The Top Marketers & PR Professionals In the Twin Cities

The official Optimize Minneapolis book launch is finally upon us.  Tomorrow from 5:30pm-7:30pm over 200 of the Twin Cities top Marketers and PR professionals will gather at Aria in Minneapolis to mix, mingle, and learn a little bit about optimization from Lee Odden.

With the SEO is dead stories coming from traditional media, Google making major changes and consumer shifts towards social media consumption and sharing, the notion of what optimization is has really changed. The good news is that Optimize gives readers a roadmap and specific tactics on how to integrate the best of search, social and content into an “optimized state of mind”.  The Optimize Minneapolis book launch will give our friends in the Minneapple a taste of why some of the top marketers in the world are saying such great things about Optimize.

5 Near Free Social Media Monitoring Tools

Social Media Monitoring ToolsSocial Media Monitoring Services

When it comes to businesses leveraging the social web to communicate with customers and improve brand awareness, there’s some good news and there’s some bad news.

The good news: 86% of professionals have adopted social media in some way, according to a recent survey by Mzinga and Babson Executive Education.

The bad news: A whopping 84% of survey respondents who’ve adopted social media don’t measure their social media programs.

Even worse: 40% weren’t even sure they could monitor social media ROI.

Thankfully, there are a host of free or low cost tools available to help companies and organizations track social media success. Use one or more of these 5 social media monitoring tools to gauge how well your efforts are working.