5 Tips for Digital Marketing Newbies to Survive and Thrive


Nearly 5 years ago, I walked into the TopRank Online Marketing offices eager to start my first day. To say I was nervous would be an understatement. I was sure that the team could all tell that I was a total digital marketing newbie.

Those first 8 hours were both exhilarating and overwhelming. Lingo that I had never heard of was flying fast around me (what did a Panda have to do with marketing and what was a MQL?). I felt both intimidated and impressed by the smarts, expertise and experience of those around me. And I remember thinking, would this ever be me?

Since then, TopRank Marketing has changed and grown in many ways, just like I have. In fact, TopRank has doubled in size in the past year and will soon be moving to a larger office space.

TopRank BIGLIST of 100+ Search Marketing Resources

100 Plus Resources to Learn Search Marketing

TopRank’s Rather Large List of Search Marketing Resources

How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction?  Last month we ran a poll of Online Marketing Blog readers to discover preferences for learning and staying up to date with current search engine marketing strategies and tactics.  Below are the top categories selected by readers. However, we’ve taken it a step further and listed over 100 different resources for marketers to start, maintain or advance their level of SEO, PPC and any other type of search based marketing. Enjoy!

Search Engine Marketing Blogs

  • TopRank’s BIGLIST of over 400 Search Marketing Blogs (updated weekly/monthly since Jan 2007)

Learn SEO, Social Media & Digital PR from TopRank

Audience SES San Jose 2009

There are many ways for company marketers to advance their knowledge in the digital marketing and PR space. A big part of TopRank’s consulting services are to provide clients with education so they can better implement recommendations and promote the advantages of SEO, Social Media and Optimized PR in house. We’re also active participants towards industry education on these topics through speaking at conferences.

September is the calm before the storm of speaking events for TopRank but October and November are packed with opportunities to learn strategy, hear case studies and understand specific tactics for implementation on the topics of Search Engine Optimization, Social Media Marketing and Online Public Relations. Here are our upcoming events. We hope to see you there:

MIMA09 Migrate
Oct 5, 2009 – MIMA Summit, Hilton Minneapolis

Hands On Social Media Smarts for Direct Marketers

DMA TopRank Online MarketingTopRank Online Marketing is pleased to announce a parternship with The Direct Marketing Association to develop and present a series of 2 day workshops on social media marketing for direct marketers. 

On December 4th in New York the new course entitled: “Social Media Smarts: An Introduction to the Social Web, Tools and Strategies” will introduce participants to the marketing and communications channel opportunities of social media through practical demonstration of social media tools, case studies and exercises. The first 3 workshops will be held in New York, Chicago and then again in New York.

Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers.  At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of marketing.