Brands are always looking for new and interesting ways to connect with their audience, build awareness and showcase what they have to offer. Over the past couple years, Twitter chats have emerged as a marketing tactic that allows brands to do just that and more.
Twitter chats are public Twitter conversations that take place surrounding a specific hashtag at a predetermined date and time. The hashtag often provides some context for the topic or theme of the chat, and allows people to easily find the conversation and participate. Most often, Twitter chats are not one-off discussions, but rather recurring events.