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Lee Odden

Tweetiquette – Turn Twitter Pet Peeves Into Best Practices

Lee Odden on Apr 23rd, 2014     Online Marketing, Social Media

Tweetiquette

With over 240 million users and 500 million tweets sent per day, Twitter is as ubiquitous as it gets in terms of social media.

With all that use comes a variety of opportunities as well as opinions about what to do and what not to do. There’s nothing static about best practices on social networks and Twitter is no different.

Of course some things stay the same. In 2009 a study was done of Twitter content and 40% was deemed “pointless babble“. I suspect many Twitter users would agree that a certain portion of today’s tweets fall in that same category. This got me thinking about what it is that annoys people about Twitter? If we discover the things people don’t like, perhaps the opposite or removal of those behaviors can point us in the right direction.

Ben Brausen

How UFC Is Throwing Big Blows On Social Media

Ben Brausen on Jan 9th, 2014     BlogWorld NMX, Facebook, Online Marketing, Social Media, Social Networking

UFC NMX 2014Big sports are big business.  There are billions of dollars to be made and no sport is growing faster than the Ultimate Fighting Championship (UFC).  Millions of viewers worldwide tune in to watch fighters pummel each other.  Jackie Poriadjian SVP/Strategic Marketing/PR & Distribution for UFC and Dave Taylor sat down and discussed How The UFC Rocks Social at NMX 2014.

The Stats

Lets take a look at some of the numbers that make the UFC a true heavyweight.

  • Largest PPV Event In The World – Bigger than the WWE, professional boxing, or any other pay-per-view event out there.  The UFC is the real king of the ring when it comes to transactional viewing events.
  • Broadcast In 28 languages – That’s just as many as the BBC, the world’s largest broadcaster.  That’s the big reach their fighters wish they had.
Lee Odden

Opening Up Twitter Analytics to All – Smart Marketing Move ala Google

Lee Odden on Jun 17th, 2013     Online Marketing, Online Marketing News, SEO

Twitter AnalyticsIs Twitter the right place for your social media investment?

Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases.

According to Twitter, 35% of consumers that follow a brand are more likely to purchase from that brand. Twitter users are also 47% more likely to visit the company’s website and 35% are more likely to retweet content from a business they follow.

Is Twitter right for you? How do you know the performance of your Twitter engagement and marketing activities?  Wouldn’t it be nice to have access to Twitter Analytics without having to advertise?

Yes, it would. And now you can.

Miranda Miller

Online Marketing News: Where Brands Are Social, Google Places Updates & the Big Data Disconnect

Miranda Miller on Apr 12th, 2013     Online Marketing News

Where Brands Are Social - Technorati Media

Technorati Media Shares: Where Brands Are Social

Over 90% of brands recently shared with Technorati Media that they have a presence on Facebook, with Twitter and YouTube comig in second and third with 85% and 73%, respectively. Just 26 percent of brand managers report a presence on Google+, lower even than Pinterest at 41%. According to their 2013 Digital Influence Report, Technorati also found that “brands are spending the largest parts (nearly 75 percent) of their digital budget on display advertising, search and producing video. Spending on social, including influencer outreach, makes up only 10 percent of brands’ digital marketing spend.”

Miranda Miller

Online Marketing News: Google Updates, Email Marketing Insights & Content Marketing Success

Miranda Miller on Apr 5th, 2013     Online Marketing News

 

CMI Content Marketing Framework

7 Step Framework Demonstrates Core Elements of Successful Content Marketing Strategies

There is no silver bullet in content marketing, yet there are core, common elements to successful content marketing strategies, says Content Marketing Institute. They’ve shared their content marketing framework to help marketers increase their own chances of success, along with a whitepaper expanding upon each of their seven identified elements. See The CMI Content Marketing Framework: 7 Building Blocks to Success for more.

Businesses Plan to Spend More on Email Marketing in 2013

A new report from iContact found that 56% of businesses surveyed plan to increase their email marketing in 2013. Just 1% said they plan on cutting back. Other key findings from their survey of SMBs with revenue between $1 million and $50 million include:

Miranda Miller

Real-Time Marketing Smarts: Companies Killing It with Off-the-Cuff Content

Miranda Miller on Apr 3rd, 2013     Online Marketing, Online Marketing Strategy, Social Media

Real-time marketing examples for brandsReal-time social engagement is a great way for brands to stay top of mind, build their social audience and even influence the buying decisions of consumers. On-the-fly upsets to content plans and rapid response content creation are counterintuitive for most brands, though.

At TopRank, we coach brands on careful planning, implementation, measurement and ongoing improvement based on insights. But how can brands maintain quality and ensure thoughtful content if they’re expected to produce and launch it in minutes?

Perhaps the best known example of this strategy recently was Oreo’s infamous Superbowl tweet. They showed just how effective social listening is, when their “You can still dunk in the dark” branded image was retweeted over 16,000 times.

Miranda Miller

Real-Time Marketing Tips from Twitter’s Joel Lunenfeld at #SESNY

Miranda Miller on Mar 27th, 2013     Online Marketing, Search Engine Strategies, Social Media

Twitter's Joel Lunenfeld“We’re moving from a world where we plan campaigns for the future, to one where we adapt campaigns to the moment.” – Joel Lunenfeld, Twitter’s VP of Global Brand Strategy and the keynote speaker this morning at SES New York.

Lunenfeld shared his vast experience and insight in real-time marketing in Optimizing Second Screen Engagement: Trends, Data & Insights. Mobile has certainly changed the way people find, consume and engage with information. Twitter came of age with the right tools, at just the right time, to answer the need for a real-time communication platform.

Now, said Lunenfeld, 85 percent of users say the phone is their primary way to access Twitter and the average mobile user follows 11 brands. Every 2.5 days, there are a billion tweets sent and over the past year, the amount of Twitter users has doubled.

Miranda Miller

Online Marketing News: Top CEOs in Social, Facebook to Solve Attribution Problem with Atlas

Miranda Miller on Mar 1st, 2013     Online Marketing News

The Tweets from the Top - CEOs in Social Media

Oprah, Rupert Murdoch Most Influential CEOs in Social Media (or Infographics: This Is How You Do It)

In a brilliant display of content marketing prowess, TopManagementDegrees.com has released a caricature infographic illustrating the 40 CEOs most influential in social media. Oprah tops the list with a Klout score of 92, followed closely by Rupert Murdoch at 91, which just goes to show that social influence is not a popularity contest.

Virgin’s Richard Branson, HDNet’s Mark Cuban, and Jack Dorsey of Square round out the top 5. The top 40 is rife with the usual suspects; tech and marketing CEOs from Twitter, Salesforce, Foursquare, Dell, LinkedIn, etc. One surprising find: Facebook CEO Mark Zuckerberg failed to break the top 50.

Miranda Miller

Online Marketing News: Fortune 100 Social B2B Brands, Vine Embeds Coming to Twitter?

Miranda Miller on Feb 15th, 2013     Online Marketing News

B2B Fortune 100s Effective in Social

B2B Fortune 100 Companies Prove Effective in Social Media Marketing

Who ever said only B2C brands get to be popular on social networks? The two companies sitting atop the Social Effectiveness Index just happen to be B2B brands Honeywell International, an aerospace and defense contractor, and financial services company American International Group. MetLife, Aetna, Chevron and Walt Disney all made the top ten.

The presence and effectiveness of Fortune 100 brands were measured across five areas: share of voice, identification of influencers and advocates, engagement rate, touch rate and net sentiment. Goldman Sachs topped the list in the banking sector, while Kraft Foods takes the cake as the most effective Fortune 100 in the food & beverage social space. Researchers from Blue Ocean released their findings in the form of an infographic, as well as a report listing their methodology and the results for all 100 brands evaluated.

Miranda Miller

Online Marketing News: Facebook Brands Respond Faster, NASA Gets Social, Social Media Marketers Win Super Bowl

Miranda Miller on Feb 8th, 2013     Online Marketing News

Brands on Facebook More Socially Devoted Than Ever

In order to be successful on social media channels, regardless of your industry, marketers must be socially devoted, say researchers at SocialBakers.com. Their latest Socially Devoted report and corresponding infographic shows that brands on Facebook have made great strides in both speed and volume when responding to fan interactions with their Company Page.

Among their Q4 2012 findings, SocialBakers reports:

  • The average brand response time on Facebook is now 13.7 hours, compared to 20.9 hours in Q2 2012.
  • Brands answer 55% of questions posed to them on Facebook; in the second quarter of 2012, only 30% were answered.
  • Airlines, finance and telecom remain the three most responsive industries, though their positions have shifted since Q2 2012.
Ashley Zeckman

3 Tips For Effectively Growing & Managing Your Online Community

Ashley Zeckman on Jan 2nd, 2013     Social Media, Social Networking

Online Community BuildingWe live in a world where shopping, dating, watching new films and networking can all be done online.  In fact, these actions (and many more) have become a part of our everyday life.  Many of us may experience buyers remorse for purchasing something online that wasn’t within budget, a desire to post a bad review after a terrible movie, or have a sense of regret after a bad date.

When it comes to networking for personal and more importantly business use, there are many benefits to be had and pitfalls to be avoided.  If you are able to effectively engage your online community you can experience many advantages including:

  • An introduction to someone such as a thought leader you might not otherwise have access to.
Ashley Zeckman

Are Fortune’s Top 5 Fastest Growing Companies #Winning or #Losing with Twitter?

Ashley Zeckman on Sep 4th, 2012     Social Media

Each year fortune publishes their Annual ranking of America’s largest corporations.  This list is then broke into different categories such as fastest growing or most profitable.

When it comes down to it, this list is all about the numbers.  How much money was made, but not how the money was made.  It begged me to ask the question, do companies this large use social media and does it make a difference?  In this article you will find how Fortunes Top 10 Fastest Growing Companies are fairing on Twitter.

#1 – Allergan

Based in California, Allergan describes themselves as a “global, technology-driven multi-specialty heath care company pursuing therapeutic advances to help patients live life to their fullest potential.”

Tweets: 7
Following: 43
Followers: 3,785

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