TopRank Online Marketing

Lee Odden

Five New Twitter Tools You Should Know

Posted by Lee Odden on May 5th, 2008 in Blogging, Microblogging, Online Marketing, Social Media |

Right along with Facebook, YouTube and blogging, Twitter is one of the most often written about social media communication tools. (Follow me @leeodden) We’ve run polls about how people use Twitter as well as aggregated tips from the Twitter community on how to get the most productivity out of it. This post shares a few new Twitter tools you may find useful.

TweetWheel - You may have a 100 or even 1000 followers. Which of your followers know each other? Tweet Wheel helps you find out visually. Note, if you have a LOT of followers, this will take a while.

Lee Odden

Web 2.0 Expo - Microblogging and Micromedia

Posted by Lee Odden on Apr 23rd, 2008 in Marketing PR Conferences, Online Marketing, Social Media, Web 2.0 Expo |

Nothing smacks more of ADD in a Web 2.0 world than micro blogging and microcontent. “Flow Apps” as Stowe Boyd calls them. As such, the last session I’m blogging on day two of Web 2.0 Expo is appropriately named: “Short Attention Span Theater: The Birth of Microblogging & Micromedia

The cast of characters in this session includes: Greg Narain of Blue Whale Labs who moderated, Jeremiah Owyang from Forrester Research, Brian Solis from Future Works and PR 2.0 and Stowe Boyd of The /Messengers.

Follow these guys on Twitter and you may learn an awful lot about this space:

Lee Odden

Reader Poll: How do you use Twitter?

Posted by Lee Odden on Mar 5th, 2008 in Online Marketing, Reader Polls, Social Media, Social Networking |

reader poll

Without question, the microblogging platform Twitter (follow me here) is a phenomenon many of our readers are exploring or trying to figure out. Whether you’re in search marketing, advertising, interactive marketing, journalism or public relations, there are many ways to use Twitter as a communications, networking and even a socializing tool.

Some people post the most benign information such as the mass fixation on Twittering while in airports. Others produce steady streams of thoughtful goodness, insights and links to content you simply won’t find anywhere else. Twitter can even be a productive marketing tool and if you look, you’ll find an amazing number of resources on it.

Lee Odden

Social Media Smarts - Tips on Marketing with Social Media

Posted by Lee Odden on Jan 30th, 2008 in Social Bookmarking, Social Media, Social Media Smarts, Social Networking |

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Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts about marketing with MyBlogLog and Twitter.

However, there are many more social media communities and channels besides MBL and Twitter that I received tips on and from very reputable sources which you’ll find below. Enjoy!

Lee Odden

10,000 Subscribers

Posted by Lee Odden on Dec 4th, 2007 in Online Marketing, TopRank News |

When I looked at our Feedburner chicklet this morning I noticed what must have been a joke: 9999.

What are the odds of that happening? I jokingly posted to Twitter that someone at Feedburner must have been messing with me and David Petherick of Digital Biographer sent me a direct message on Twitter that he had just subscribed to put it over the edge at 10,000. Thanks David!

BTW, if you’re interested in social networking/social media check out his site. Lots of good info there.

Lee Odden

Guide to Twitter as a Tool for Marketing and PR

Posted by Lee Odden on Nov 15th, 2007 in Online Marketing, Social Media |

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In a previous post on MyBlogLog tips, I had mentioned a series of social media marketing posts Online Marketing Blog will be publishing where many of the tips will actually come from the community they’re about. Our next post in that series is about micro blogging phenomenon, Twitter.

At first I balked at the idea of Twittering like many others but eventually signed up (leeodden) and have been tuned in ever since. Like blogging, there are many mis perceptions about the productivity potential for Twitter. Those unfamiliar will often say, What’s up with: “My flight is leaving”. “We landed”. “Getting in cab. Etc?”. Trust me, there is a method to the MicroMedia madness as both an individual and a commercial communications tool.


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