TopRank Online Marketing

Lee Odden

Should You UnGoogle Your Online Marketing?

Lee Odden on Apr 28th, 2010     Online Marketing, SEO, Social Media

Several years ago (2007) I was asked to give a presentation at Jill Whalen’s High Rankings Seminar in Minneapolis. This was pretty cool because I had been reading Jill’s newsletter for years beforehand. The topic I spoke on was “UnGoogle Your Search Marketing,” where I discussed how to employ blogs, social media and optimized press releases as alternative, yet complimentary sources of web site traffic.

While search is the primary source of web traffic for our sites at TopRank Online Marketing and certainly for our client web sites, I think that now, more than ever, it’s important to “UnGoogle” your search marketing. Before anyone thinks I’m talking about ignoring Google completely, I suggest reading on.

Lee Odden

Reader Poll: Top Non Search Engine Marketing Channels

Lee Odden on Mar 29th, 2007     Online Marketing, Reader Polls

reader poll

Marketing online is a mixed bag. While search marketing is high impact and high value, it’s not the only game in town.

In this week’s poll, I’ve assembled a variety, but not comprehensive, list of web site marketing channels that are alternatives to standard search engine marketing. Some are true, stand alone channels. Some offer the benefit of direct traffic as well as a positive effect for natural search engine rankings.

Name your top non-standard search engine online marketing channel

  • Email (20%, 16 Votes)
  • RSS (17%, 14 Votes)
  • Social News (Digg, StumbleUpon, Reddit) (10%, 8 Votes)
  • Social Networks (9%, 7 Votes)
  • Offline Advertising or Promotion (9%, 7 Votes)
  • Web Site Links (free) (7%, 6 Votes)
  • Online Advertising (not PPC) (6%, 5 Votes)

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