Compared to B2B companies, businesses that serve consumer audiences are typically focused on a much shorter sales cycle due to the cost and nature of the purchase. They are searching for a one stop sale. B2C companies typically target a single decision maker or customer segment instead of multiple decision makers and influencers. As a result, the approach and internet marketing tactics mix needs to be more relevant to the consumer vs. the business buying experience.
The Holiday season gives B2C marketers plenty of reasons to improve their focus on best practices in internet marketing. Competition is tough for online buyers, so what should B2C marketers keep in mind with their Internet marketing strategy? Here are 5 essential tips for B2C marketers to get more sales online: