All about the intersection of search engine & social media marketing, optimization and online public relations.
At SES San Jose, I spoke on a panel with Matt McGee and Andrew Goodman about user generated content with SEO benefits. During the conference and after, the topic of UGC has continued to stay top of mind and therefore, I have this post to share, which discusses the trends towards information consumption involving user generated content (UGC) and why it may be a good fit in the search marketing mix.
Lately I’ve noticed a few mainstream web publications making concerted efforts to solicit user generated content. Enabling consumers to submit news gives media access to millions of potential stories they might otherwise not know about, or not have a scoop on. I know our local (and likely national) public radio station has been soliciting user generated content and news stories for at least a year and so do some TV stations. Also, Topix.net allows users to interact with news stories on their forums which, according to Topix.net founder Rich Skrenta, has enabled a big boost in traffic.
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