TopRank Online Marketing

Lee Odden

Measuring Search Marketing Success

Posted by Lee Odden on Jan 10th, 2007 in Online Marketing, Search Industry News, Web Analytics |

Chris Sherman is doing another Search Marketing Now Webcast tomorrow at 1PM EST on “Measuring Search Success“. This is a free event sponsored by our friends at ClickTracks.

You’ll learn:

  • How to recognize a successful search strategy
  • How to fine tune your current marketing efforts
  • Which analytics tools can save you time and money

Chris is without question, one of the most knowledgeable people in the search marketing industry, so sitting in on this webinar is a no-brainer.

Lee Odden

SEMPO Survey and Webinar

Posted by Lee Odden on Nov 22nd, 2006 in Online Marketing, Pay Per Click, SEMPO, SEO, Search Industry News |

sempo.jpg
SEMPO is running their State of the Search Marketing Industry survey again and I would encourage anyone working in the field to take a few minutes and fill it out. The survey provides excellent insight into the direction of search marketing budgets, tactics and trends.¬† I know I’m curious to see how it compares to the Marketing Sherpa Benchmark Guide 2007 data.

Also, there’s a giveaway for those of you that need that kind of incentive.¬† “As a thank you to everyone who participates in the survey, each respondent will be eligible to win one free full-conference pass to any Search Engine Strategies (SES) event in 2007.” SES conferences passes are in the range of $1200-$1500 so that is a nice prize.


SES San Jose 2008

SEMPO Institute

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