webinar

Content Marketing Tactics: Webinar Pros, Cons, Examples & Best Practices

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Quality, useful, and engaging content is the foundation of a marketing strategy. However, content is much more than just words on a page.

Humans are visual learners by nature—and we crave visual, interactive content in reality and online. As a result, in today’s digital world, marketers are using webinars to connect and engage with their target audiences. Additionally, webinars create a great opportunity for co-creation and collaboration as well as content repurposing. 

In fact, 66 percent of B2B marketers said webinars are one of the most effective content marketing strategies around, according to as recent report from Content Marketing Institute. In addition, 51 percent of marketers said visual content will be a top priority for their campaigns in 2016.

Definition: Webinars

Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap

Silos Are For Farms, Not Marketing

It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate.

Why is integration between search, social and email important?

Simple, it works.

It works for customers and what works for customers, works for reaching your marketing goals.

The most basic of marketers have some understanding of how their customers discover information on the web. They know their buyers’ preferences for content types and topics. Most marketers also have an idea of what offers will compel those customers to take action.  When you map that customer journey out, it is inevitable in nearly ALL cases that search, social and email play a role in bringing the customer through the buying cycle.

How to Socialize & Optimize Your Content Marketing: Upcoming #Optimize Speaking Events

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In one month my new book Optimize will be available on Barnes & Noble, Amazon.com and many other booksellers on and offline. It’s been one heck of a journey so far and I’m really looking forward to sharing the key concepts and insights from the book with Search Marketing, Public Relations and Content Marketing professionals all over the world in the coming months.

So many people have reached out to me, unsolicited to offer help promoting the book, to review it and to have me speak at their event and I am truly amazed at what a super community we have with TopRank and our blog. The next few months will be an Optimize speaking extravaganza of sorts and I’m looking forward to meeting readers of our blog, fans, friends and followers on the social web and other likeminded “optimize and socialize” advocates for content marketing.

Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle

Customer Hourglass Framework Altimeter GroupI received an invite to CrowdFactory’s “Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle” webinar yesterday with Jeremiah Owyang from Altimeter Group and  Sanjay Dholakia, CEO of CrowdFactory and decided to liveblog it.

Jeremiah has pioneered a lot of the social media thinking found in progressive companies today and his blog, Web Strategist, is known to senior business and agency marketing executives world-wide. I’ve been reading it for many years. This webinar addressed several key issues from a social engagement and commerce perspective and promised to share how marketers are using social media to engage customers and prospects across the entire lifecycle.

7 Answers to News SEO Questions You Should Know

Recently I was invited to give a basics webinar on optimizing news content  for search.  The intersection of search and PR/communications are obviously something quite familiar.

The outcome exceeded all expectations thanks to the excellent promotions by PRWeb and SEW plus Mike Grehan’s smooth handling of moderator duties amidst technical difficulties. Over 7,000 people registered, there were over 400 questions and 650 Tweets using the #prweb hash tag during the webinar.

The way it goes with many webinars when you’re invited by an organization to participate, is that the topic and title/description are determined beforehand. The speaker adapts themselves to that.  This presentation content focused on optimizing writing for the web with a particular emphasis on optimizing content common to public relations.

Using Online News to Drive SEO

digital pr Today we’re doing a webinar (2:00 pm EST) with PRWeb on the topic of leveraging search engine optimization and news content for improved search engine marketing performance.  Registrations for this webinar were capped at 2,500, so if you didn’t make it in time, please visit the comments for this post as we’re contining the conversation there after the webinar.

The bottom line for the presentation is that there are opportunities to gain advantage from optimizing content according to it’s purpose or goals. In the case of news content, make it easy for consumers and journalists alike to find your message on the channels and in the format they prefer. That means understanding the difference in search behaviors for consumers vs journalists and analysts doing research on companies/individuals.

SEMPO Survey and Webinar

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SEMPO is running their State of the Search Marketing Industry survey again and I would encourage anyone working in the field to take a few minutes and fill it out. The survey provides excellent insight into the direction of search marketing budgets, tactics and trends.¬† I know I’m curious to see how it compares to the Marketing Sherpa Benchmark Guide 2007 data.

Also, there’s a giveaway for those of you that need that kind of incentive.¬† “As a thank you to everyone who participates in the survey, each respondent will be eligible to win one free full-conference pass to any Search Engine Strategies (SES) event in 2007.” SES conferences passes are in the range of $1200-$1500 so that is a nice prize.