Link posts are few and far between but there’s plenty to link to today with all the announcements at ad:tech and on the SEM web in general.
Monetizing the Conversation. BuzzLogic has announced their “Conversation Targeting” service, which enables the keyword driven monitoring of interlinking between blogs and other social media sites to uncover emerging “communities”. Once the “influencers” have been identified, you can use BuzzLogic’s interface via the Google API to place contextual or display ads on the sites of influence. There’s also a whole set of influencer management tools that allow you to conduct blogger relations and manage other outreach tasks.
I was able to see a demo on Friday of this new feature and am writing up a more extensive review of BuzzLogic along with 3 other social media monitoring tools this week.