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Ashley Zeckman

Online Marketing News: Facebook Gobbles Instagram, Sharing is Caring, New LinkedIn Stats, Location is Where it’s at: Literally

Ashley Zeckman on Apr 13th, 2012     Marketing Industry News, Online Marketing

History of Instagram

Instagram The Timeline

This infographic detailing the evolution of Instagram by Visually is powerful for a couple reasons, including the fact that the entire timeline is visualized through the use of Instagram photos.  From launching in 2010, to their first million users, and finally to the recent purchase of Instagram by Facebook this is a must read for any fans of the popular social app.

“LinkedIn Introduces Targeted Updates and Follower Statistics”  With over 150 million professional users worldwide, LinkedIn is a powerful marketing asset.   Recent upgrades revealed this week that marketers can now effectively target prospective clients with advertising campaigns and deliver unique content to those users Via SocialTimes.

Lee Odden

Video Interview: Dave Roth of Yahoo

Lee Odden on Aug 26th, 2010     Interviews, Marketing Industry News, Online Marketing, Spotlight on Search, Video Interviews

Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch the interview below to learn what a search marketer that works for a search engine does, especially the challenges and opportunities in communications on search marketing performance in a large company.

YouTube Preview Image

Of course, we couldn’t talk to someone like Dave at Yahoo without mentioning the transition of search results to Bing over on the Yahoo site. What does this mean for SEO? What does it mean for Paid Search?  What’s the fate of Site Explorer and where does it fit within Bing Webmaster Tools? Is SEO good or bad for search engines? How much of a signal does social media provide search engines? We discuss these topics and more.

Lee Odden

Google is Skynet. Search Suggest Opinions

Lee Odden on Apr 21st, 2010     Google, Microsoft Bing, Online Marketing, Search Engines, Yahoo

To know what the world is searching for must be amazing. Search engines like Google, Yahoo and Bing are in that position but they’re not exactly sharing those insights. Well, except if you do a little guess work and leverage their keyword research or keyword suggest tools. For example, the suggest-as-you-type features that all the major search engines now offer can provide some interesting insight “on the fly” into what people are searching for.

For quick keyword research, Aaron Wall has a Google Suggest tool for keyword suggestions that adds more options and insight.

There’s some entertainment value to this as well. Start typing in “my girlfriend” or “my boyfriend” and you’ll see what I mean. Along those lines, let’s see some examples for each major search engine using the syntax, “Google is “:

Lee Odden

It’s a Deal: Q&A from Microsoft Yahoo! Call

Lee Odden on Jul 29th, 2009     Marketing Industry News, Microsoft Bing, Yahoo

microsoft yahoo

Amid all the speculation this week, it’s official that Microsoft and Yahoo! have made a deal:  “Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.”

The Search Marketing Industry news sites have covered this completely and a joint web site has been setup my Microsoft Yahoo. I also took a little time to listen in on the investor relations conference call with Steve Ballmer of Microsoft and Carol Bartz of Yahoo! and live tweeted some of the Q and A:

MSFT YAHOO conf call Q: Why no display ad component to the deal? Bartz: To keep the deal straightforward as possible

Jolina Pettice

SES New York: Universal Search Panel

Jolina Pettice on Mar 18th, 2008     Google, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines, SEO

Universal Search Session

Today’s Orion panel at SES NY really took a different spin on the topic of universal search. I went in expecting to hear the same info  about what it is, how info is gathered and how to optimize for universal search. Which, if you are interested, can be read about in a previous SES Chicago post regarding universal search.

This session was moderated by Kevin Ryan and Mike Grehan. The session was lively and engaging. Panelists included:
John Battelle from Federated Media, James Lamberti from comScore, Lyndsay Menzies from Big Mouth Media and Jack Menzel from Google.

James led the group by presenting not-seen-before data about universal search from a study comScore recently conducted.

Of the 1.2 billion queries studied, 220 million contained a universal result, categorized as news, video, images etc.

Lee Odden

Social Search – The Potential Impact on the Search Marketing Industry

Lee Odden on Oct 2nd, 2007     Guest Posts, Online Marketing, Social Media, Social Search

Editor’s note: Social search isn’t the new kid on the block anymore but it still has it’s mystery as far as search marketing implications. The next in our series of guest posts comes from a very well respected guy who I’ve long appreciated as having more than an advanced understanding of where the search marketing industry is going. Ron Belanger is Vice President, Agency Development at Yahoo! and has been a strong voice on topics ranging from search as a powerful branding tool to social search and the future of the search engine industry.

ron-belanger.jpg
Photo credit Mike Grehan

Social media is a white hot topic, getting a tremendous amount of play in the advertising world. Investors and speculators are tripping over themselves to invest in the next Facebook or MySpace.

Lee Odden

SES Video Tim Mayer of Yahoo Interview

Lee Odden on Aug 20th, 2007     Interviews, Online Marketing, Search Engine Strategies, Spotlight on Search, Yahoo

Tim Mayer Yahoo

Going through proper channels, I was able to coordinate a short video interview with Tim Mayer of Yahoo. I’m a bit of a Yahoo fan and it was great being able to chat with Tim for a few minutes before we recorded on the various questions other speakers suggested.

In this video, Tim answers a few questions including:

  • What’s in store for Yahoo’s version of Universal search?
  • From Mike Grehan: “Why does my spam work so much better in Yahoo than it does in Google?”
  • From Stephan Spencer: “If another Yahoo web property was found to have violated Yahoo’s guidelines, what would you do?” ie, “What if you caught another Yahoo web site spamming, would you ban them?”
TopRank Online Marketing

9 Wishes For a Better Yahoo

TopRank Online Marketing on Aug 2nd, 2007     Online Marketing, Search Engines, Yahoo

Editors Note:  As part of our continued effort at diversifying contributors to Online Marketing Blog and providing a public communication platform for our merry band of search marketing enthusiasts, here is a post from Blog SEO and Designer, Thomas McMahon:

Yahoo Logo

Yahoo is by many accounts, the grandfather of search. They’ve been around a long time and have quite a few popular services to offer but continue to trail behind Google in many areas. I’m a fan of Yahoo and think there are a few things that could make Yahoo better. Here are a few of the improvements I’d like to see Yahoo implement to make them a better search engine:

Lee Odden

Yahoo Search Marketing Launches Quality Based Pricing

Lee Odden on Jun 4th, 2007     Online Marketing, Search Marketing, Yahoo

Earlier today Yahoo Search Marketing announced they will now provide free, open access to the “Panama” search marketing application program interfaces (APIs) through the launch of the Commercial API Program. Commercial clients (big agencies) will also be offered optional fee-based, value-added services that come in three flavors: basic, advanced and elite.

Yahoo’s been busy today, because this evening I got the heads up Y!SM is rolling out quality based pricing across it’s paid search and contextual advertising networks.

Here’s the lowdown on quality based pricing from Yahoo:

“Essentially, it assesses the quality of a publisher’s traffic based upon the publisher’s ability to deliver more interested, high-value potential customers to Yahoo!’s advertisers. A few of the factors considered by quality-based pricing include publisher conversion rates, traffic source and implementation type. Depending on the quality of a given publisher’s traffic, the cost of an advertiser’s click can be automatically discounted by a certain percentage.”

Lee Odden

Yahoo Contest Giving $25k Away in Advertising

Lee Odden on May 10th, 2007     Marketing Industry News, Online Marketing, Yahoo

Normally we don’t really cover a lot of industry news here at Online Marketing Blog.  We leave that to the experts at Search Engine Watch, Search Engine Land, Search Engine Journal and Marketing Pilgrim. However, when a search engine reaches out with a particularly interesting message, we can make exceptions.

For example, the new “Ultimate Connection” contest from Yahoo Search Marketing which involves Ivanka Trump. I had to read that twice and thought it an interesting choice of celebrity.    Whenever I hear about search marketing contests involving essays, I always think of Marketing Pilgrim’s Scholarship, but such methods of promotion have been around a lot longer than SEO blogs.

Lee Odden

Yahoo! Testing Search Results Interface

Lee Odden on May 4th, 2007     Online Marketing, Yahoo

As Karl Ribas found recently, Yahoo is testing some new search results page today. Funny thing is, I don’t use Yahoo standard search all that much but I couldn’t find what I was looking for on Google. (Note: the query in the screenshot is not what I was looking for)

New Yahoo Search Interface
Click for larger version

As Barry has also noted over at Search Engine Land, blue doesn’t really seem like “Yahoo”, it seems more like another company. It’s purple (my favorite color) that I think of when I think Yahoo.

Lee Odden

Search Engines Support Sitemaps Autodiscovery

Lee Odden on Apr 11th, 2007     Ask, Google, Microsoft Bing, Online Marketing, Yahoo

The good people at Ask.com pinged me this morning that Google, Yahoo!, Microsoft Live Search and Ask.com announced support of autodiscovery for Sitemaps today.

WebProNews published an announcement about the search engines Google and Yahoo agreeing to work on a common sitemaps standard and the launch of sitemaps.org at the WebmasterWorld Pubcon conference in Las Vegas last year.

The new open-format autodiscovery allows webmasters to specify the location of their sitemaps within their robots.txt file, eliminating the need to submit sitemaps to each search engine separately. The updated Sitemap protocol has benefits for site publishers, the search engines as well as searchers. Ask.com is also supporting manual submissions of sitemaps via a ping url.

Find more coverage on this over at Search Engine Land, “Search Engines Unite on Sitemaps“.

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