If a picture’s worth a thousand words, then a video must be worth millions. The thing about content marketing is that it’s not just about informing and educating, but creating an experience that your audience can feel. Whether you’re a consumer or business customer, decisions are not made solely on logic, but emotion. As content marketers, we have an opportunity to tie into the experiential state of information influence by leveraging media like video.
eMarketer reports a lot of support for the growth in video investment: Online video is expected to grow 55% this year and is the top format for content marketing. Stats about YouTube are pretty compelling.
Did you know?
- Over 800 million unique users visit YouTube each month
- Over 3 billion hours of video are watched each month on YouTube