Online Marketing Blog

Yahoo Search Marketing sent out an email today announcing changes. Some of the manage bids information will be removed and replaced with “Estimated Average Position” and “Bid Range for Top Positions”.

Here are the details from the email:

In early December 2006, some of the information on the Manage Bids page will no longer be available. We will be removing the “Top 5 Max Bids,” “Position” and “Your Cost” columns from the current account interface. The View Bids tool will also be removed.

These columns will be replaced with two new columns of data:

I guess it’s the night for emails from the search engines. Yahoo sent out an email to Yahoo Search Marketing advertisers with a notice that Yahoo is now allowing them to request an invitation to upgrade. That’s an interesting spin isn’t it? Have your advertisers ask to upgrade? What it really means is a phased approach at rolling out the new program:

“Invitations will be sent in stages to U.S. advertisers over the remainder of the year and early next year. You’ll be notified of your upgrade date at least two weeks in advance. You’ll also be able to access a preview of what your account will look like after the upgrade.”

Yahoo advertisers received an email recently announcing up and coming enhancements including instant ads & geotargeting to the program. I know a lot of complaints I hear from clients about Yahoo Search Marketing/Oveture has to do with the length of time it takes for the editorial process. This is a step in the right direction. The addition of geotargeting will also be a nice addition and help local search advertisers.

It looks like even more changes are in store: