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TopRank BIGLIST of 100+ Search Marketing Resources

Lee Odden
Lee Odden
BIGLIST Marketing Blogs, Online Marketing, Search Marketing, SEO, SEO Training

100 Plus Resources to Learn Search Marketing

TopRank’s Rather Large List of Search Marketing Resources

How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction?  Last month we ran a poll of Online Marketing Blog readers to discover preferences for learning and staying up to date with current search engine marketing strategies and tactics.  Below are the top categories selected by readers. However, we’ve taken it a step further and listed over 100 different resources for marketers to start, maintain or advance their level of SEO, PPC and any other type of search based marketing. Enjoy!

Search Engine Marketing Blogs

  • TopRank’s BIGLIST of over 400 Search Marketing Blogs (updated weekly/monthly since Jan 2007)
  • invesp Ranked List of Top SEO Blogs
  • FutureBuzz Essential List of Marketing & SEO Blogs
  • SEOmoz Ranking 50 Top Blogs in the Search Space (2006)
  • SEOBook SEO Blogs and Search Engine Blogs (2006)

SEO/SEM Blog Aggregators:

  • SEOalltop
  • Original Signal SEO Blogs

Testing Tactics on Your Own Web Sites

  • A/B Testing resources: (Google Website Optimizer 
    7 Free Resources)
  • Heatmap & User Testing tools: (CrazyEgg, Clickdensity, Clicktale
  • Web Analytics tools: (Google, WebTrends, Omniture SiteCatalyst, Unica NetInsight, Lyris HQ,  Clicky, Yahoo, BLVD Status)
  • Ranking Software: (Advanced Web Rankings,
    WebPosition, Web CEO)
  • WebmasterWorld
  • Google Webmaster Help
  • Bing Blogs
  • Search Engine Watch
  • High Rankings
  • SitePoint
  • SEOChat
  • Digital Point

Paid Subscription SEM Communities

  • moz
  • SEOBook
  • WebmasterWorld Supporters

Search Engine Marketing Webinars

  • Search Marketing Now
  • SEMPO Webinars
  • Hubspot Marketing Webinars
  • MarketingProfs Online SEM Seminars
  • Marketing Experiments Web Clinics
  • Inbound Marketing University

Search Marketing White Papers, Research, Special Reports

  • Econsultancy SEO Best Practices Guide 2009
  • Google SEO Starter Guide (pdf)
  • Bing SEO Guide for Webmasters
  • DMNews Essential Guide to Search Marketing 2009
  • Internet Retailer 2010 Search Marketing Guide

SEO & SEM Email Newsletters

  • Search Engine Land Search Cap
  • WebProNews
  • Search Engine Watch SearchDay
  • Bruce Clay
  • High Rankings Advisor
  • Chief Marketer
  • SearchLine – Direct

Online Groups for Search Marketers (Facebook, LinkedIn, Ning)

  • Facebook: SEO
  • Facebook: PPC
  • LinkedIn: SEO
  • LinkedIn: PPC
  • Ning: SEO
  • Ning: PPC

The Big SEM Conferences

  • SES
  • Pubcon
  • SMX

SEM Consultant/Agency Advice

  • TopRank Marketing – That’s right, we put our own agency 🙂  – The reality is, your current SEO/SEM agency or consultant should offer some kind of ongoing education and/or training on top of ongoing consulting services. If not, call us!

Print Magazines

  • Website Magazine
  • Search Marketing Standard
  • SES Magazine
  • OMMA
  • BtoB Search
  • DM News: Search Marketing
  • Target Marketing: Search & Social

Offline Networking Groups or Meetups

  • SEO Meetups
  • PPC Meetups

Books on Search Marketing

  • Optimize – Lee Odden
  • SEO Warrior – John I. Jerkovic
  • Art of SEO – Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C. Stricchiola
  • Search Engine Marketing Inc, 2nd Edition – Mike Moran & Bill Hunt
  • Search Engine Optimization: An Hour a Day – Jennifer Grappone & Gradiva Couzin
  • The Truth about Search Engine Optimization – Rebecca Lieb
  • Search Engine Visibility, 2nd Edition – Shari Thurow
  • SEO: Search Engine Optimization Bible – Jerri L. Ledford
  • SEO Made Simple – Michael H. Fleischner
  • Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing – Kristopher B. Jones
  • Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition – Steve Krug
  • Building Findable Websites: Web Standards SEO and Beyond – Aarron Walter
  • The Findability Formula: Easy, Non-Technical Approach to SEM –
  • Ultimate Guide to Google AdWords – Perry Marshall & Bryan Todd
  • Winning Results with Google AdWords, 2nd Edition – Andrew Goodman
  • Google Advertising Tools – Harold Davis
  • Landing Page Optimization – Tim Ash
  • Website Optimization: Speed, Search Engine & Conversion Rate Secrets – Andrew King
  • Inbound Marketing – Brian Halligan & Dharmesh Shah
  • No, SEOBook is no longer available
  • Search Engine Optimization Secrets – Danny Dover
  • Marketing in the Age of Google – Vanessa Fox

Niche or Regional SEO/SEM Conferences and Workshops

  • International Search Summit
  • PPC Summit
  • Online Marketing Summit
  • Scary SEO
  • Brighton SEO
  • SearchFest
  • thinkvisibility
  • SMX Advanced
  • Search Exchange

Search Marketing Industry Web Sites

  • Search Engine Land
  • Search Engine Watch
  • Pandia (RIP)
  • SEOBook
  • Moz
  • Practical Ecommerce
  • SEO Chat
  • Search Engine Guide
  • iMedia Connection:

SEM Workshops, Training & Certifications

  • High Rankings SEO Classes
  • Market Motive

Search Marketers on Twitter

  • 30 Must Follow SEO Twitter Users
  • 200+ Internet Marketing Gurus on Twitter
  • SEO Tips

What did we miss? Please share in the comments.

I took a quick poll on Twitter for some of the resources and want to thank those that made suggestions: @chrisgarrett, @scottclark, @danperry, @katemorris, @jonnytee, @Phil_EH, @steveplunkett, @chiropractic, @pratt, @kennyhyder, @kalena, @goglobalwebs, @scottdeto, @thashow.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

Comments

  1. leeodden says

    September 22, 2009 at 2:21 pm

    We apologize to those who previously made comments that are not currently appearing. The JS-Kit system's inability to sort comments made directly on the blog plus today's downtime caused us to move to DISQUS social comment management.

  2. Oscar Del Santo says

    September 22, 2009 at 6:32 pm

    Thank you for putting these great resources together Lee.

  3. wangyan says

    September 22, 2009 at 11:28 pm

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  4. ebizsuccesscoach says

    September 23, 2009 at 2:00 am

    You rock bro! Thank you for taking the time to put together all the information for us! Thanks again!

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  6. joerevod says

    September 23, 2009 at 3:33 am

    Hi Lee,

    Thank you for sharing this to us.
    Really helpful.
    Greattt..
    Can't wait for your next awesome articles..

    JoeRevod

  7. JosephRatliff says

    September 23, 2009 at 10:36 am

    Probably the best collection of SEM resources I've seen to date…I've never opened so many tabs in one window at once 🙂

    Excellent stuff.

  8. iangreenwood says

    September 23, 2009 at 4:04 pm

    I've just spent three days at the IMR gold event in the UK hearing about how twitter can really explode your business. Andy Brown of http://www.homeofgolf.tv gave a superb and in depth profile of how he uses the power of twitter as the central engine in his business.

    Other big names like Kodak are using teitter to contact and to listen to customers directly. Is this the new face of social media?

  9. smseonext says

    September 24, 2009 at 1:01 am

    Thanks a lot for sharing such a complete package of information at one place.This is really very helpful post to learn SEO.The information about the SEM resources is the best.

  10. onlinemarketing says

    September 24, 2009 at 4:28 am

    Great post!! One to add to favourites.

  11. leeodden says

    September 24, 2009 at 9:30 am

    Thanks Joseph, I'm glad you find the list useful!

  12. EricFriedman says

    September 24, 2009 at 9:41 am

    This is a great list and a great resource to point people to who need to start somewhere and go through the basics to learn more.

  13. leeodden says

    September 24, 2009 at 9:45 am

    Thanks Brad, we'll make some additions.

  14. leeodden says

    September 24, 2009 at 10:43 am

    Thanks Eric, we hope to expand on this list even further in the future with a series of reviews.

  15. BizTopTech says

    September 24, 2009 at 2:38 pm

    You really went the extra mile! Excellent resources. This will go in my favorites list.

  16. jackduncanlakeland says

    September 25, 2009 at 7:13 am

    Absolutely fantastic list of helpful resources. Probably the best list all on one page that I have seen. This is one 'directory' that I will also be using for years to come. You've given me a HUGELY valuable collection of internet marketing resources. I can't express my appreciation enough for this guide to SEO/SEM. You ahve saved me a LOT of time and effort by compiling this. Recommended!!!

  17. Barry Byers says

    September 25, 2009 at 8:37 am

    Great Resource. Thanks for sharing.

  18. Barry Byers says

    September 25, 2009 at 8:37 am

    Great resource. Thanks for taking the time to put it together and for sharing it.

  19. Barry Byers says

    September 25, 2009 at 8:40 am

    Great Resource. Thanks for taking the time to put it together and for sharing.

  20. hunterboyle says

    September 25, 2009 at 1:16 pm

    Lee,

    You are the king of helpful lists. Thanks for another great compilation and for including our web clinics as a resource. Posts like these demand a “bookmark all” plug-in. 😉

  21. mlacsamana says

    September 28, 2009 at 2:42 am

    Nice post… I will take all of these in mind. 🙂 Anyway, I can see that you have put hard work through your contents. I'm sure I'd come here more often. By the way, you might be interested in some FREE Marketer Tools. You might wanna check it out. Thanks!

  22. Chanchai Pongsanan says

    September 28, 2009 at 8:47 am

    Oh!! This article is in my worth bookmark list!!!

  23. Cecilia says

    September 29, 2009 at 1:17 am

    wow. Nice post. Thanks for taking the time to put it together and for sharing.

  24. kierann says

    September 30, 2009 at 6:16 am

    Hi Lee.

    I'm glad for your another great compilation. Where else could anyone get that kind of information in such a perfect way of presentation? I opened the entire list and learn a lot from it…….

    Really I appreciate for your great work!!

  25. dimid says

    October 7, 2009 at 5:25 am

    Wow, thanks for sharing this big and great list.

  26. jamieallsop says

    October 9, 2009 at 3:32 am

    Hi Lee,

    This is a really great list of resources and one I will make sure I bookmark. Also thanks for Twittering about our SEO Song.

  27. Jerome says

    October 9, 2009 at 12:27 pm

    Great article,

    Thanks Jerome Nickerson
    http://www.saveandearnbusiness.com

  28. Jerome says

    October 9, 2009 at 12:40 pm

    Great article.
    Thanks
    Jerome Nickerson

  29. Webmarketing Blog says

    October 13, 2009 at 4:58 pm

    For people from Brazil I recommend my blog who also says about PPC marketing.
    http://www.webmarketingblog.com.br

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  33. Ronblogger says

    October 27, 2009 at 12:32 pm

    Whoa! Nice massive list of SEM masters,though some are not in the list i really appreciate your effort of sharing

  34. leeodden says

    October 27, 2009 at 6:40 pm

    What's missing? Please share.

  35. Amanda says

    October 27, 2009 at 7:07 pm

    Really like the Twitter links. I'll be coming back to this page again. Thank you! For what it is worth, here is another article that reviews online testing tools. Website Magazine: http://bit.ly/32mqlQ (full disclosure, I am affiliated with UserTesting.com, but this article covers a few of the tools).

  36. John Alexander says

    October 28, 2009 at 8:27 am

    Very nice list of resources. Well done!
    We have local community SEO Workshops across North America and in Asia at:
    http://www.SearchEngineAcademy.com

    Robin Nobles online courses are at: http://www.OnlineWebTraining.com

    SEO Workshop Resource Center Online is at:
    http://www.sew-wrc.com

  37. leeodden says

    October 28, 2009 at 11:04 am

    Thank you for the additions John.

  38. Dual Sim Mobile Phones says

    October 29, 2009 at 6:51 am

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    November 2, 2009 at 9:03 pm

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  41. Katie, ATT Uverse Reviews says

    November 5, 2009 at 5:18 pm

    Great list. I'll probably open the links one by one… 😛 they all seem interesting.

  42. Katie, ATT Uverse Reviews says

    November 5, 2009 at 11:18 pm

    Great list. I'll probably open the links one by one… 😛 they all seem interesting.

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