Lee Odden

36 Content Marketers Who Rock – Content Marketing World eBook #CMWorld

Content Marketing Rocks eBook

Content Marketing Rocks!

In just a few weeks one of the hottest conferences in the digital marketing industry will be coming to the hometown of the Rock and Roll Hall of Fame. What better theme than Rock and Roll?

Music is powerful because it motivates us to imagine, to feel, to get up and move. There’s a harmonious parallel between music that inspires action and effective content marketing.

In order to extend that connection, TopRank® Online Marketing has partnered with Content Marketing Institute and the Content Marketing World conference to create a whole “songbook” of practical content marketing advice.  With plenty of rock and roll metaphors included, this eBook offers chart topping content marketing tips from major BtoC and BtoB brands presenting at #CMWorld September 9-12, 2013 including:

Coca-Cola, REI , Four Seasons Hotel & Resorts, Intel, Cisco, Motorola Solutions, SAP, PR Newswire, Kinvey, Lattice Engines, Neolane, Kelly Services, National Instruments, PTC, OpenView Venture Partners, MarketingProfs, Compendium Software and Edison Research.

Content Marketing World Speakers

Along with these rocking content marketing bands, um I mean, brands, we’ve also tapped into the talent of rock star speakers at Content Marketing World for their advice on that “one thing” that can help companies break into content marketing stardom. The roster of experts in this eBook reads like a Content Marketing Rockstar Hall of fame:


For your convenience, we created a Twitter list of the speakers participating in the eBook here as well as a Paper.li so you can stay up to date with the content marketing songs these folks are sharing and even a handy List.ly so you can vote for your favorite content marketing rock star.

The cool thing about this eBook and the event is that the people who participated in this eBook are just a sample of the speakers that you can learn from and meet at Content Marketing World.

There are 36 content marketing tips in all that cover the gamut of how to improve content marketing performance. From understanding your fans, to better storytelling to using external influences and life experiences for more creative and inspiring content ideas, this eBook delivers. Check it out:

If you would prefer to download the PDF, here’s the link: Content Marketing Rocks!

This is the second in a series of Content Marketing World conference eBooks produced by the team at TopRank Online Marketing. The 2012 edition, “Content Marketing Secrets” has attracted over 80,000 views on Slideshare and thousands of downloads. We hope to continue the tradition.

Be sure to read, share and connect with these content marketing rock stars’ tips and amp up your content marketing jams.

I look forward to seeing you in person at the Content Marketing World conference September 9-12, 2013!

Let’s Rock!

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. Thanks for including me, Lee! Lots of great tips in this one.

  2. Avatar helenlagares says

    Can’t wait to read this! 🙂

  3. Thanks for including me, Lee! As a content marketer and a musician, this ebook makes me downright giddy!

  4. Really a Nys Post!! Thanks for sharing a list of best content marketers. Good to see the tips as well.

  5. Avatar Sheetal Sharma says

    Informative and interesting post Lee, wish my name also features in this list at some point of time.

  6. Excellent Content Marketing guru list Lee. To be the best, it helps to follow and learn from the best! Here is a list that I compiled that includes the twitter accounts you list and 30 more influential content marketers that you/your readers may find of value: https://twitter.com/eBizROI/lists/content-marketers Hopefully you don’t view this as spam, just trying to add value on this topic 🙂

  7. Avatar Blitzchris.com says

    This post is great content by itself Lee! 🙂 Greetings from Amsterdam from a Twin Cities fan (especially St. Louis Park…)