There’s no denying that 2019 was a game-changer for social media platforms. Google+ bit the dust in April of this year, Tik Tok became an overnight sensation, Facebook was forced to create more transparency for consumers and just this month, Instagram opened up Collabs Manager to connect creators and brands.
The nature of social media marketing platforms is that they evolve often and quickly, which means that the best practices that marketers need to follow to see success, also need to adapt.
But, that begs the question: Are marketers actually adapting their social media marketing approach at the rate that they should to be successful?
Creating Meaningful Experiences That Inspire
Since inception, social media platforms have launched with a very clear objective in mind: connecting like-minded people together to share and communicate digitally, much like they would in the real world.