As a marketer, you know how important projects are.
They’re your course to success. Your path to excellence. A plan of action.
You also know just how out of sorts projects can get. Without successful marketing project management, timelines may slide, quality may slip, standards may be missed, and the work experience may suffer.
So what causes marketing projects to stray off course?
Having managed many marketing projects for TopRank Marketing, I’ve come across my fair share of barriers and challenges and learned from my experience with them. Below, I’m sharing the most common barriers to marketing project management success and how to overcome them so you can, too. And to help illustrate my points, I tapped the help of Schitt’s Creek — a show I only just started and can’t get enough of. I hope you’ll excuse how late to the party I am on that show, it’s a gem.