What makes a B2B marketing campaign great?
Is it a creative theme that catches your attention? Is it the insightful expertise featured within? Is it the number of leads it produced?
Answer: it’s all of those things and more. Great B2B marketing campaigns have great ideas and great execution.
But great execution is hard to achieve. It demands excellent resourcing, swift approvals, streamlined processes, and more. And as you may have noticed, these aren’t marketing functions. They’re operational functions.
For your B2B marketing campaigns to truly be successful, you need someone leading the operational side of things. You need marketing operations.
What Is Marketing Operations?
According to MarketingProfs, marketing operations is “an emerging discipline that increases efficiency and drives consistent results in marketing-focused organizations. It builds a foundation for excellence by reinforcing marketing strategy with metrics, infrastructure, business processes, best practices, budgeting and reporting.”