How does influence help B2B brands achieve success?
Influence may be multifaceted almost to a fault, however a key essence is its role in providing smart answers to the questions your audiences have.
Reaching target audiences through digital channels was recently found to be a top-three critical challenge for B2B marketers.
A new LinkedIn* report of the most in-demand marketing skills has shown that digital marketing represented the biggest mismatch of skills in supply and demand. Influence is a vital element of successful digital marketing, and presents B2B marketers with a powerful tool to overcome this challenge, and the five brands we’ll examine here have each used influence in a variety of ways to achieve digital marketing success.