Last month, we introduced our all new podcast, Elevate B2B Marketing, with the goal of helping to elevate the B2B industry. The show features conversations that inform, include and inspire the best of B2B marketing. Each episode features conversations between our CEO Lee Odden and B2B marketing leaders that are creating impact and making a difference in our industry.
The Elevate B2B Marketing Podcast kicked off with the queen of content herself, Ann Handley of MarketingProfs. She shared insights about the new normal of B2B marketing and emphasized the need for empathy and emotion in content marketing. Check it out here if you missed it.
Featured guest, Tyrona Heath, joins this next episode of Elevate B2B to discuss creativity & inclusivity in B2B marketing.