How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner with?
Earlier this year Instagram rolled out new enhanced tagging features that allow digital marketers to do a much better job of indicating and crediting the various influencers and creators involved in the creation of content shared on the platform.
Instagram’s addition of enhanced tagging — which is also available for use in video Reels — offers significant new exposure opportunities for B2B content that has been created by multiple professionals, often precisely the type of content that is either made or co-created by industry influencers.
Let’s take a look at some of the advantages provided by Instagram’s enhanced creator tags, and how B2B marketers can best put them to use.