The content and conversations at MarketingProfs B2B Forum this week were beyond inspiring for a #MPB2B newcomer like me. The energy within this B2B content marketing community is intoxicating and to quote Jacco van der Kooij’s closing keynote, “What you have in this room – this is a community. Communities bring happiness. Joy unlocks when we are together. It is contagious, and it spreads.”
After day one, I asked 5 questions for B2B marketers, but as this event wraps, here are three key themes I heard over and over from the B2B content marketing experts:
Brand voice does not get enough attention in B2B marketing.
Following the sentiments shared in the first episode of the Elevate B2B podcast, Ann Handley , chief content officer at MarketingProfs, opened #MPB2B stressing the importance of brand: “brand voice is the new logo. If you cover up the logo, do others recognize you?”