Facebook has always presented an interesting conundrum for B2B marketers. It’s not a business-centric platform, necessarily. But with so many active users (nearly 2.5 billion at last check), keeping Facebook out of a brand’s social mix has been tough to justify.
Recent developments are making this decision more complicated than ever.
Facebook and Trust: A Rocky Relationship from the Start
When the world’s largest social network first came into existence in a Harvard dorm room, nearly two decades ago, it was known as “The Facebook.” An instant-message conversation between founder Mark Zuckerberg and an unnamed associate around that time later came to light, and … it isn’t pretty (via Business Insider):
Zuck: Yeah so if you ever need info about anyone at Harvard
Zuck: Just ask.