How can B2B marketers amp up their social media listening strategy and put it to use in other areas to become better all-around listeners?
Social listening is a vital aspect of modern B2B marketing, providing valuable insight into current and potential future customers, yet many marketers treat it almost as an afterthought.
Fundamental listening skills outside of the social realm are also often given only lip service, leaving B2B marketers plenty of room to purposely hone a winning listening strategy.
Whether online or in person, taking the time to build better listening habits can provide a sizable return on investment, so let’s take a look at five ways to expand your B2B listening ROI.
Creating quality content that not only engages customers but encourages them to share is no easy task. A recent study by Exact Target found that 
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By day, 
