B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer
      • Start Your B2B Influencer Pilot
    • Content
    • Search
  • Insights
    • Blog
    • News
    • Resources
  • Our Work
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • About Us
    • Meet the Team
    • Careers
  • Connect

Listen Up: How B2B Marketers Are Expanding Social Listening Offline & Beyond

Lane Ellis
Lane Ellis on Oct 5th, 2022
B2B Marketing, Social Media Smarts

Expanding B2B social listening strategies businesswoman with hand to ear image

How can B2B marketers amp up their social media listening strategy and put it to use in other areas to become better all-around listeners?

Social listening is a vital aspect of modern B2B marketing, providing valuable insight into current and potential future customers, yet many marketers treat it almost as an afterthought.

Fundamental listening skills outside of the social realm are also often given only lip service, leaving B2B marketers plenty of room to purposely hone a winning listening strategy.

Whether online or in person, taking the time to build better listening habits can provide a sizable return on investment, so let’s take a look at five ways to expand your B2B listening ROI.


Listen Up: How B2B Marketers Are Expanding Social Listening Offline & Beyond

Active Social Media Listening: Tips for a New Era of COVID-19

Debbie Friez
Debbie Friez
Social Media, Social Media Smarts

Active social media listening

If you want to have a good business meeting, you want all the participants to actively listen. This requires participants go beyond hearing, and engage and analyze to form an actionable plan. It’s the same with social media listening. It requires marketers to move beyond monitoring to analyzing the full situation, which can often be a moving target.

Social media listening is an important first step when starting a new campaign or addressing a situation. When the current situation is heightened with a national emergency, marketers need to key in on their audience at a new level.

COVID-19 has changed the lives of folks around the world, including their social media habits. Facebook reports messaging increased more than 50% in March. According to Twitter, COVID-19 related Tweets are being shared every 45 milliseconds and #coronavirus is now the second most used hashtag of 2020.


Active Social Media Listening: Tips for a New Era of COVID-19

How to Be Creative AND Brand Compliant in Social Media Marketing

Nick Ehrenberg
Nick Ehrenberg
Social Business, Social Media, Social Media Smarts

Social Media Marketing

Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes feel like restrictions for creative social development.

“Do I really need to include all these brand logos and elements in every social message?”

The answer (most often) is yes, but don’t let this dampen your spirits. Maintaining a consistent brand identity is vital for long-term business growth, and you can still flex your creative social muscle within brand guidelines. Here are some tips that can help you stretch your brand’s identity to its creative peaks:


How to Be Creative AND Brand Compliant in Social Media Marketing

Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

Lee Odden
Lee Odden
Interviews, Online Marketing, Social Media, Social Media Smarts

Justin Levy

When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. He’s incredibly fit.  2. He’s an amazing cook.  3. He’s equally intelligent and passionate when it comes to social media.

In this Social Media Smarts interview, Justin covers everything from how he came in to the social media world to how marketing and PR work together with social media programs to what he really thinks of Facebook. He also offers practical tips, insights, tools and resources that he uses to stay social media fit in his role in charge of Global Social Media at Citrix.


Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

Social Media Smarts Interview: Charlie Kautz of TaylorMade Golf

Lee Odden
Lee Odden
Online Marketing, Social Media, Social Media Advertising, Social Media Smarts

Charles Kautz

Social Media at a major brand – I think many people in the social media marketing industry would consider such a position a dream job. Or in the case of Charlie Kautz from TaylorMade Golf, the best job in social media (according to Jay Baer).

While Charlie provided a very useful tip for the recent Social Media Marketing eBook we created for SMMW14, I reached out to him after the conference to get more of a deep dive into his role at TaylorMade Golf, lessons he’s learned, how marketing and PR work together, the importance of SEO and what he really thinks about Facebook.

What makes your job at TaylorMade-adidas “The Best Job in Social Media”? 


Social Media Smarts Interview: Charlie Kautz of TaylorMade Golf

Tips for Pictures That Generate Breakthrough Results in Social Media Marketing

Brian Larson
Brian Larson
Facebook, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Social Media, Social Media Smarts, Social Networking, User Generated Content

Visuals in Social #SECHI

What picture of your brand are you painting in social? I don’t mean metaphorically, I mean what visuals are you using to represent what you do and what your audience cares about? Study and after study indicates that visual content is far more impactful in social than its text-only counterpart, and yet a majority of brands interacting in social aren’t adjusting their content mix accordingly.

Cliches are Cliches Cause They Work

“A picture is worth a thousand words.” We’ve all heard the phrase, and for good reason. Especially when it comes to engaging your audience in social. Laura Roth, of Incisive Media, moderates today’s session focused on ‘harnessing the power of visuals’ in social.


Tips for Pictures That Generate Breakthrough Results in Social Media Marketing

4 B2C Examples of How Companies are Using Twitter to Attract & Engage Customers

Ashley Zeckman
Ashley Zeckman
B2C Marketing, Microblogging, Online Marketing, Social Media Smarts

Make Your Tweets Count

If you are a B2C company, interaction on a social platform like Twitter can increase engagement and even sales if executed properly.  Small businesses like Tender boutique in Birmingham, Michigan have promoted special offers on Twitter and sold out in just a few days.

Social interaction via platforms like Twitter allow companies to gain a true understanding of their prospect base and serve as a real-time source of market research.

Customer engagement is a key benefit of executing a B2C Twitter marketing strategy. A recent survey by Chadwick Martin Bailey found 67% of Twitter users are more likely to buy from or recommend a brand they follow.  Twitter is also a great resource for crowdsourcing new ideas, getting feedback on current products or campaigns, and figuring out what it is that your customers really want.


4 B2C Examples of How Companies are Using Twitter to Attract & Engage Customers

4 Tips For Motivating Your Social Media Network to Share

Ashley Zeckman
Ashley Zeckman
Online Marketing, Social Media, Social Media Smarts, Social Networking

Social Media SharingCreating quality content that not only engages customers but encourages them to share is no easy task.  A recent study by Exact Target found that 55% of Facebook users have “liked” a company and then later decided they no longer wanted to see that company’s post.  Are you doing everything you can to not only keep customers reading with relevant posts, but also providing content that is easily shared?

Tip #1  – Make Sharing a Breeze

I know there may be skeptics out there when it comes to adding social sharing buttons to your website but there are some things I would like you to think about.  Try to consider sharing buttons housed on your website, blog, or email campaigns as low hanging fruit when it comes to sharing content.  A recent study by BrightEdge found that of the 4 million tweets analyzed, websites that had a Twitter share button were 7 times more likely to have increased mentions on the social media platform. If simply adding a few share widgets to your website could create 7 times the amount of sharing, is there any reason not to do it?


4 Tips For Motivating Your Social Media Network to Share

Scoop.It: The Topic-Centric Curation Tool

Ken Horst
Ken Horst
Online Marketing, Social Media, Social Media Smarts, Social Media Tool, Social Networking

As an Internet marketer I am always on the hunt for new content marketing tools that can increase my efficiencies and improve engagement with my audience.  I cannot begin to express how valuable content curation can be if done right.  It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on.  In my search for a new means of marketing I came across a tool called Scoop.It.  Below I have detailed my review of this tool including some of it’s cool features.


Scoop.It: The Topic-Centric Curation Tool

5 Twitter Tips for Staying Authentic and Transparent

TopRank Marketing Editor
TopRank Marketing Editor
Microblogging, Online Marketing, Social Media, Social Media Smarts, Social Networking

Twitter Tips for Staying Transparent Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire action. One of the most basic and critical rules for brands on Twitter? Be authentic and transparent in all you do.

Check out these 5 Twitter tips for staying authentic and transparent:

1. Reveal who’s behind the Tweets. It doesn’t necessarily matter who it is—the CEO, the social media manager or a marketing intern. It just matters that the person is in fact a person. Putting a face and name behind your Tweets through a photo and brief bio can help followers relate to and connect with your brand.


5 Twitter Tips for Staying Authentic and Transparent

Social Media MiNterview: Lee Aase of Mayo Clinic

Lee Odden
Lee Odden
Online Marketing, Social Media, Social Media Smarts

Social Media Smarts: Interview with Lee Aase, Social Media Manager at Mayo Clinic

Lee Aase By day, Lee Aase is manager of syndication and social media for Mayo Clinic and by night, he is chancellor of Social Media University, Global (SMUG). I first met Lee at a media relations conference in San Francisco a few years ago. He was kind enough to sit in on a presentation I gave to the public relations community on search engine optimization for news content. It was a pleasure to meet another Minnesotan at an industry conference and Lee’s savvy with social media was immediately apparent.

In the Q and A post below, Lee Aase provides insights into social media within the Mayo clinic, offers advice for other companies on his “MacGyver-style” testing , developing a strategy, winning management approval, measuring social media ROI and his work with SMUG.


Social Media MiNterview: Lee Aase of Mayo Clinic

25 Must Read Social Media Marketing Tips

Lee Odden
Lee Odden
Interviews, Online Marketing, Social Media, Social Media Smarts

Social Media Marketing

For Social Media Marketing Services and Training, contact TopRank Online Marketing 1-877-872-6628 .

The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.

This post provides specific advice from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil and a mix of SMM consultants/agencies: Altimeter Group, Crayon, Ogilvy 360, Future Works, Doe Anderson, New Marketing Labs and others. Advice includes justifying investment in social media strategy, how to decide on tactics and measuring success.


25 Must Read Social Media Marketing Tips
  • 1
  • 2
  • 3
  • Next Page »

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn 2022 B2B Influencer Marketing Research Report Elevate B2B Marketing Podcast

Learn about:

SEE TOPRANK MARKETING SPEAK

How to Accelerate B2B Marketing Results by Working With Influencers

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Copyright © 2023 · TopRank Marketing

Return to top of page

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.