Lee Odden

Search Marketing Blogs by RSS Subscribers

I noticed today that Self Made Minds is working on a list of the top 100 blogs that use Feedburner to host their RSS feeds. I noticed quite a few search marketing related blogs in there and found it pretty interesting. John Battelle is kicking search engine ass with nearly 68,000 RSS subscribers. Here are a few that I was able to pull out from the original list and a few others I looked up.

John Battelle’s Search Blog

Matt Cutts

Search Engine Watch

SEOmoz

Search Engine Land

Search Engine Roundtable

ShoeMoney

Search Engine Guide

Online Marketing Blog

Marketing Pilgrim

Graywolf’s SEO Blog

SEO Scoop

SEO Pedia

Small Business SEM

This list is limited to those blogs that push their feeds through FeedBurner and also that have the FeedCount feature enabled. Search Engine Roundtable for example, uses Feedburner, but does not have FeedCount turned on. Other blogs like Matt Cutts (who’s doing the cat post thing lately), official search engine blogs and several other very popular bloggers do not have feed counts available.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.

Comments

  1. Thanks for the link and extra entries Lee. I’m not that up on SE blogs so can I ask do you have any idea why John Battelle’s subscriber count is so much higher than all the other entries. Thanks.

  2. Hi Al, you bet. Putting that list together was a great idea.

    John Battelle has such a large subscriber count because he’s the co-founder of Wired Magazine, has written a very popular book on Search Engines, is founder of Federated Media and many other accomplishments. He has a huge following as an authority on the search engine industry.

  3. Great new angle Lee.

    Here’s another angle. I’d do it myself, but I don’t have time. Divide the blogs up by the color they use for the feedcount badge, then average out the numbers to see which color has the most readers. 😉

  4. LOL Andy .. Weird way of looking at things 😛

  5. Ah yes, so many ideas and so little time. 🙂

  6. Andy, I like the format in which you presented this list. Really cool. I featured your Search Marketing Blogs on my home page today.

    Well done. – Marek

  7. Amazing to see so many subscribers, but I would rather see a chart of subscribers over time. I show counts on my little competitive webmastering blog, and it changes 10% on a daily basis. I bet it would be easy to separate those who seek out subscribers from those who build a subscriber base over time. Of course assuming there is no gaming of this new “success metric” 😉

  8. Great list to see here! How much do you think features in the Wired Magazine has helped promote readership to his blog? My guess is this equals about 45% of his RSS Subscriptions. Any other thoughts?

  9. Hey John, anyone who’s publishing is seeking subscribers. Danny Sullivan has nearly 10,000 RSS subscribers in a few months. There’s no doubt he was both seeking out subscribers and building a subscriber base over time. These are not mutually exclusive, if that’s what you mean.

  10. Eric, I don’t think Wired factors into John Battelle’s RSS numbers much other than the fact he’s well known. His book, industry coverage and involvement with Web 2.0 conferences have all contributed to this as well. ie, offline notoriety certainly affects online attention.

  11. Hey Lee — add another 10-20 blogs to this list when you get a chance, eh? 🙂 I’m at about 900 subscribers, and shocked by it…….

  12. Hi Matt, I just need the FeedBurner account id and I’ll add them.

  13. Hi Lee — I see you found that ID number for me. Thanks so much. Can you tell me how/where you found it?? 🙂 I might need it for future reference!!

  14. Lee – crap… We have about 12,000+ feed readers, but Feedburner only shows numbers from that morning, and our server was down, so less than half of the usual. 🙁 Stupid Server!

  15. Balazs Balint says:

    Thank you for publishing this great list. I had a look at some of theese blogs, and found that “offline” presence is just as important for success as online activity- if you want to have subscribers.

  16. Victor Roestad provides the Free Internet Marketing Report - the 7 Deadly Sins of Internet Marketing! says:

    Thank you so much for providing us
    with this list of great feeds, Lee 🙂

    I’ll be happy to read many of them
    and learn more about marketing.

    I love studying this and one can
    allways learn something new, even
    experts 😉

    Warmest regards,

    Victor Roestad
    “The Dedicated Helper”

  17. Barry Schwartz says:

    I decided to turn them on. I have two feeds, so I turned on both and listed them at http://www.seroundtable.com/subscribe.html#feed

    The numbers, as Rand explained, goes up and down based on the day and time of the day.

  18. Hi Rand, I was thinking there was something odd with the low numbers reported for your feed. I have reordered the RSS chicklet above accordingly.

  19. Hi Barry, Thanks for that link. A RSS chicklet representing your feeds have been added to the list above.

  20. Barry Schwartz says:

    They have?

  21. SeoMOZ should be moved higher 🙂

  22. Hold on guys 🙂 Updates are live now.

    Also, Barry I decided only to post one of your feed counts since it is overwhelmingly more than the other and no one else has two feeds posted.

  23. Barry Schwartz says:

    fine with me… thanks.

  24. You have to love us marketers. We hate to be left out. You should have seen the original list by Self Made Minds, even Steve Rubel commented that he was left out.

    Any link bait that taps into the pride of a marketer is going to work every time! I know I’m now gunning to pass Lee. 😉

  25. Great list, Lee. And an enterprising story. As I see from all the comments posted here, we are all hooked on metrics.

  26. David Dalka says:

    if only clickthrough rates were known….

  27. Matt Cutts says:

    Cool idea, Lee. I added my stats to the pile:
    http://www.mattcutts.com/blog/my-feedburner-feedcounter-chiclet/

  28. Matt, it is so cool that you’ve contributed your stats. And Lee, hats off again for starting this trends. By the way, if you use the Blog Juice Calculator over at Text Link Ads, you can get data on the number of Bloglines subscribers for all of these blogs. For example, Matt Cutts has 3,810 Bloglines subscribers.

  29. Hey Lee,

    These numbers turned me on…errrrr I mean made me turn my blog feedcount on!

    Well are just few thousands behind John Battelle!

  30. You know, when, in a race, you don’t know where you are, it’s disconcerting. But now, with this data, I just know how much I have to do to catch up 😉
    Thanks, Lee!

  31. Really interesting and useful collection of Top seo blogs I was looking for to be remain updated with what is going on in the industry and to gain some inspiration as well.

  32. I good job done, Nice to see Matt on # 2.

  33. So I guess you decided that ProBlogger and Copyblogger are not search blogs after all. 😉

  34. Yeah, that was a bit of a liberal interpretation on my part because I like yours and Darren’s blogs so much.

  35. Alright Lee – Although I don’t strictly discuss SEO, I think I am ready to be considered for your list 🙂 http://manojjasra.blogspot.com

  36. Hey, Lee, mind adding SEO Scoop to the list? (feedburner id is seoscoop i think). I know it’ll end up being near the bottom of the list, as it doesn’t come close to competing with the big boys, but what the heck…i’ll call it incentive. 🙂

  37. Hey Donna, I will try doing that now.

  38. Hi Lee, these actually don’t change location though do they, as the bottom one’s the numbers are in the wrong order.

  39. Nice to meet you “Glen Allsopp Social Media”. Heh. See blog comment policy please. 🙂

    The numbers change but placement is not dynamic. Not yet at least. If someone has written up some code to do that, I’d be happy to incorporate it.

  40. I think you can do it by accessing the FeedBurner API. But just for this simple top, it’s not worth your time Lee.

    And it’s changing by the day.

  41. My apologies I have in-form enter and I had set my name like that by accident, I emailed a few people to see if they would change it because I hadn’t noticed it was on the name

    Cheers,
    Glen

  42. Hey Lee,

    Nice list, I just stumbled on it literally…and noticed a glaring red hole 😉

  43. Google Tutor, your blog isn’t a SEO blog. And therefore doesn’t apply to this list.

  44. yeah, yeah… 🙂

  45. Dave Curtis says:

    Danny Sullivan: Dan, it is not important that you respond to this message, but I was reading online marketing blog, and search engine land was number five on the numbers count. I wonder how many people realize that you no longer work at search engine land? The only reason I read at that web site, was because of you and your excellent knowledge. I was more than happy to switch and follow you here. You are doing excellent here already in this short amount of time. You also have a great kick butt staff that I enjoy. This is still the number one spot in our book for learning. Sincerely, Dave Curtis.

  46. Dave, I only just saw this. I think you meant that I’m no longer at Search Engine Watch — Search Engine Land is where I went when I left there. And thanks for your kind words. I do occasionally get people who still think I’m at the old place. I guess it’s kind of hard when I was there for so long and still have so many articles there.

  47. Danny, you defined Search Engine Watch and there will always be a connection between your name and the good things you worked so hard to create there.

  48. thank you very much for this great list.
    I couldn’t find a list like this anywhere. thx.

  49. Yeah, great list. Very helpfull. Thank you very much.

  50. You´re right. Thanks for your advice. I´ll add some more. In fact I was waiting for visitors to make suggestions …

  51. Wilson, your SEO and webmaster list is grossly incomplete.

  52. This list is great, WE subscribed to every feed on this list. Thanks!

  53. I have already subscribed to most of these. I have never heard of John Battelle and he is so far ahead of the others, the only one in the 100k+. Will check out the others, thanks for the heads-up, great list.

  54. Nice list,it is so cool that you

  55. Very cool list, Lee.

    One of your commenters asked about readership via time. This is something we track very closely at HubSpot. We also track inbound links over time. We’re happy to share the graphs if you think people would be interested in it. There’s a really interesting inflection point where the pace of new inbound links really takes off at a much higher rate.

  56. Like the list pretty cool

  57. Like the list pretty cool

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  6. […] Recently two influential lists of popular bogs were formed using FeedCount as its metric criteria. The first was a list of blogs with the most feed subscribers. The second, a list of search marketing blogs ranked by FeedCount was compiled by Lee Odden […]

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