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Online Marketing News: AdWords Adds ‘Buy’, Dashing New Twitter Dashboard, WordPress Wows

TopRank Marketing Editor     Online Marketing, Online Marketing News

Noob Guide To Online Marketing

The Noob Guide To Online Marketing [Infographic] – Unbounce decided to put together a noob guide to online marketing which teaches you how to market your product, service or website over a period of 6 months. It’s based on an article by Oli Gardner over at, and it should shed some light on how to go about things. Check it out. Unbounce

Tumblr Adds New Data Partner as Marketers Race to Interpret Social Images – Crimson Hexagon has become the the latest social company to tap Tumblr’s firehose of real-time data, reinforcing the growing importance marketers are placing on understanding images, memes and GIFs of the sort that reign there. Ad Age

Report: How Social Spam Distorts Data Insights – Social media is riddled with spam. Up-and-coming networks attract spam as they grow quickly, and older networks have to deal with ever more sophisticated bots. A new report from Networked Insights examines how spam and bots distort the insights brands try to gain from social media. SocialTimes

Study: Mobile Campaigns Drive Twice the Sales of Desktop – A mobile ad platform releases what it claims is the first true benchmarking of the channel’s impact on in-store sales. Direct Marketing News

Report: 78.8% Of Site Owners Use WordPress For Content Management – CodeGuard’s “State of the Web Report” found a large majority of its 250,000 SMB sites use WordPress over Joomla, Drupal and others. Marketing Land

Demand for How-to Content on YouTube is On the Rise – Plenty of publications have taken advantage of the digital medium to provide how-to guides for the internet. However, video is one of the best mediums this type of content. SocialTimes

Digital Ad Spend to Near $60 Billion in 2015 – Marketers will spend $58.6 billion on digital advertising this year, paced by retailers who will account for about 22% of that total, according to eMarketers 2015 “Digital Ad Spending Benchmarks by Industry” report. Retail will lead spending in all three classes of digital spend measured by eMarketer: mobile, programmatic display, and video. Direct Marketing

Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile – A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a new Call Intelligence Index report from Invoca. Marketing Land

STUDY: Majority of Global Brands Still Focus on Facebook – The results of a study by social media analytics provider Quintly on global interaction rates with social networks were no shock: Facebook remains at the top. SocialTimes

Twitter Announces A New Dashboard To Help Monitor and Manage Your Account – This week, Twitter is continuing to roll out to all users the Twitter data dashboard — a new tool to help you monitor and manage your account. Twitter

Google Adwords Introduces Anticipated ‘Buy’ Button – Google’s much anticipated ‘Buy’ button is finally here, at least in a some capacity. The new “Purchases on Google” feature was announced today, along with a number of other notable enhancements. Search Engine Journal

Report: Social Share Buttons Are Useless and Unused – When Web use was dominated by desktop and laptop browsers, social share buttons were an important part of social media campaigns. Now users are spending more time on mobile devices and more time in applications. Data from Moovweb, a mobile experience optimization firm, shows that social share buttons are practically useless on mobile. SocialTimes

From our Online Marketing Community:

In response to The Key to a Successful Digital Marketing Agency and Client Relationship, Josue Valles shared, “Hi Lee, great information about client relationship. It was very helpful to me! Thanks!”

On 5 Common Writing Clichés to Avoid for Better Content Marketing, Jacklin commented, “Great read! Really good point about “We All Know…” I definitely think that phrase comes off as sales-y and you’re right, it’s totally unnecessary. I’m guilty of a bunch of these too-eek!”

And Darryl Villacorta said about, Updated! A Master List of Social Media Marketing Management Tools, “Great list, Lee! Couldn’t agree with you more that it’s important for companies to choose a SMM tool that best suits their needs. Keep up the great work.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Unbounce

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