Search Results for: blogging

Our Liveblogging Schedule for B2B C2C Content2Conversion Conference 2015 #C2C15


Today through Thursday of this week, you’ll see posts on TopRank Blog from the B2B Content to Conversion Conference in sunny Scottsdale, Arizona.

I’ll be live-blogging a few sessions from the conference, including our CEO Lee Odden’s talk “How to Create a Competitive Advantage by Crowdsourcing Marketing Content with Influencers.” Lee is speaking at 9:45 a.m. on Tuesday. If you have any questions on his presentation, be sure to let us know.

For many of us in the Midwest, as well as our friends out on the East Coast, it’s a darn good time to be heading to Scottsdale. Areas like Boston have seen some of the worst snow on record and back home in Minnesota it has been consistently below freezing for days on end.

Your Content Marketing Silver Bullet: Liveblogging Events

Liveblogging Events

Do you attend industry conferences? Would you like to create a greater diversity of content on a regular basis without a big jump in budget? Imagine these two scenarios:

Dan looks forward to industry conferences because they provide time away from the office and give him a chance to be inspired by industry thought leaders. He also gets to network amongst peers in the industry and depending on the event city and venue, maybe he has a little fun too.

Sandy plans her conference attendance according to topics and speakers. She identifies specific speaker presentations to attend and even liveblogs them for her company blog. Sandy networks with other professionals at the event and virtually through the conference hashtag and smartphone app. She compares each day’s efforts to her plan to ensure she’s effectively learning, getting inspired and networking – all while having fun.

Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

blogging tips toprank

Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises.

Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would have on me personally and for our digital marketing agency – TopRank.

It’s true that a blog is not for every business, but every business that blogs, sees numerous advantages. For many, there are roadblocks and unrealized opportunities. Businesses can get caught up in those distractions and let their blogs die. As an example, IBM research shows that 80% of the blogs started there have fewer than 5 posts.

Is Business Blogging Still Worthwhile?


State of Blogging

When I started blogging a little over 10 years ago, there were about 1.5 million blogs (Technorati).  That’s about 1 million other people with no idea what they were doing – just like me.

Today, it’s hard to say how many blogs there are globally, but alone hosts 75.3 million blogs in over 120 different languages world-wide with 100,000 new blogs being created every day. In fact, blogs publish 40.5 million posts and 400 million people view 14.4 billion pages per month. (stats)  That’s a lot of blogging!

Tumblr as a blog platform, has over 170 million blogs and nearly 76 billion posts published.  You can continue this exercise with other blog hosting platforms like Google’s Blogger and Typepad too. And I’m not even mentioning the millions of blogs hosted on their own domains or blogs on platforms like Medium or LinkedIn’s publishing platform.

TopRank Online Marketing Blog – Blogging Team

The team at TopRank Online Marketing includes a mix of digital marketing talent, experience and expertise. Some of our team members contribute their online marketing smarts here, on TopRank’s Online Marketing Blog. Here’s a peek at each of our blog authors so you can learn a little more about who’s behind the magic at TopRank.

Ashley Zeckman – @azeckman

Ashley is the Director of Agency Marketing for TopRank Online Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.

See all of Ashley Zeckman’s Posts

How to Build Your Brand’s Voice Through Blogging #NMX

Branding, #NMX, content marketing, online marketingWhen you think of your brand’s online voice, what comes to mind? Perhaps it is embodied by the people running your social media accounts, or by the marketing professionals that craft content for your website. In any case, your online brand goes far beyond the logo – and it needs to be nurtured with a robust content marketing strategy.

Digital strategist Luvvie Ajayi used her NMX session to stress the importance of identifying and optimizing brand voice and reputation. Businesses that don’t tend to their online identities risk appearing isolated and disconnected from their audiences.

The process for building or repairing an organization’s online identity begins with an analysis of the current situation: How are people talking about your brand now?

10 Marketing Lessons from 10 Years of Blogging @LeeOdden Keynote at #NMX 2014

Lee Odden Keynote NMX

Over the past 10 years of blogging, TopRank Online Marketing’s Lee Odden has learned a lot. In his New Media Expo 2014 keynote address to full room with standing room only, Lee talked about the 10 lessons he learned in 10 years and over 3,500 blog posts.

1. Stand For Something Specific

If you’re trying to be all things to all people, you’re competing with all companies in all spaces and yourself. That’s a lot to try to outrank! Ask yourself: what is the one thing I want to be known for? Be specific and make it easy for others to understand what you’re all about.

Each of the things you want to be known for can have it’s own spoke, own content plans, and each their own channels for distribution. After all, specificity rules when it comes to search and social!

Thank you! Happy 10 Years of Blogging @TopRank Online Marketing Blog

Happy 10th Birthday TopRank BlogCan you believe it? On this day in 2003 our first “hello world” blog post for TopRank’s Online Marketing Blog was published.  1,328,500 of my own words plus tens of thousands more from our team later, it’s amazing to think it has been 10 years already.

Wow, how time flies!

A HUGE THANK YOU goes out to you, our readers, who have engaged, shared and interacted with us over the years. Your feedback and interactions have inspired us with ideas that we’ve been able spread all over the world.

In fact, I’ll be sharing the top 10 lessons I’ve learned from 10 years of blogging as one of the opening keynote presenters at NMX BlogWorld the first week in January.  As I reflect on the awesome contributions from our team and our community to the success of  TopRank’s Online Marketing Blog, I’ll share a few of those lessons here.

TopRank Liveblogging Schedule for NMX BlogWorld 2014

Conference AudienceIt’s official—we’re breaking one of the cardinal rules of Las Vegas. You know the one, “What happens in Vegas stays in Vegas”. But at TopRank Online Marketing,  just can’t bring ourselves to do that.

This year’s NMX conference is taking the city (and the New Year) by storm. Full of bloggers, digital marketers, and industry experts this new media conference promises to deliver so much information we just won’t be able to keep it to ourselves! Which is why I’m joining Nick Ehrenberg and Ben Brausen to jet off to soak up as much as we can, and share it with our readers (even if it means breaking the rules).

Along with liveblogging, our own Lee Odden will also be at NMX giving one of the keynote presentations along with Scott Stratten, Amy Porterfield and several other top blogging pros.

Business Blogging in a Content Marketing World – 5 Steps to Success

Business Blogging SuccessAre Business Blogs Dead?

I know it’s a tired, over used concept, but that’s the question I was asked recently for an interview. It’s been asked on and off over the past 10 years or so.

Ironically, we’ll be celebrating 10 years of blogging for our business in just a few months and we continue to add new blogs for clients on a regular basis.

With the combined challenge of creating high quality content over a long period of time with increased competition from overall content marketing efforts, it’s no wonder the question of whether business blogging is sustainable keeps coming up.

Business Blogging Ideas – What to Blog About When You Don’t Know What to Blog About

Ideas for BloggingBusiness blogging with minimal resources over a long period of time can be a challenge. Heck, for SMEs (Subject Matter Experts) blogging without the experience of writing on a regular basis can be a barrier to even start.

No matter how talented a writer your business blogger or contributors might be, it is inevitable that situations will occur where there is either uncertainty or a gap in what to write about.

To avoid those gaps, the most important thing to do is follow an editorial plan where topics are researched and planned out in accordance to marketing objectives  AND that serve the information needs of your target audience. That’s just good content marketing.

Build Credibility and Trust For Your Business With This Blogging Template

Blog Post Template

Have you planned to start a company blog and aren’t sure where to begin? Maybe you’ve created a business blog and haven’t been able to attract the audience and exposure that you intended?

Companies start blogging for a variety of reasons and things don’t always turn out as hoped. The good news is that when it comes to creating content that builds credibility and confidence, there’s a fundamental format that I’ve used over the years with great results: new business, inbound recruiting, speaking gigs all over the world, a book and credibility across multiple industries.

However, this kind of content template depends on planning, sequence variety. In other words, it’s not a “one off” tactic and not the only format you should use. It’s also not a silver bullet.