Search Results for: blogging

Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator


Last Saturday, Ashley Zeckman presented to a packed room of bloggers and shared a presentation titled: Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator at the annual MN Blogger Conference.

The MN Blogger Conference offers a great opportunity for bloggers and content marketers to gather and learn insights on content strategy, search engine optimization, and social media. In her presentation, Ashley shared that unfortunately only 37% of companies have a documented content strategy (according to Content Marketing Institute and MarketingProfs) which presents an opportunity for content marketers to gain an advantage over competitors. Ashley was able to outline six recipes or strategies to gain your advantage. The six content marketing recipes include:

  1. Discovery Donuts
  2. Content Mission Canapés

12 Content Marketing Lessons Learned in 12 Years of Blogging

Content Marketing Lessons LearnedHappy 12th Birthday to TopRank Marketing’s Online Marketing Blog!

In Malcom Gladwell’s book, Outliers: The Story of Success, he mentions the “10,000-Hour Rule”, which describes the key to achieving world class expertise in any skill as a matter of practicing for a total of 10,000 hours or so.

By many definitions, this humble marketing blog has involved many more than 10,000 hours of practice. While we’ve achieved many milestones from being the only blog ranked the #1 content marketing blog three times by CMI to helping our boutique digital marketing agency reach a worldwide audience, it continues to be a work in progress.

There are multiple dimensions for evaluating a blog’s impact. Here is some statistical trivia about TopRank’s Marketing Blog (thanks to BuzzSumo) representing some of this “practice makes expert” effort.

Our Liveblogging Schedule for B2B C2C Content2Conversion Conference 2015 #C2C15


Today through Thursday of this week, you’ll see posts on TopRank Blog from the B2B Content to Conversion Conference in sunny Scottsdale, Arizona.

I’ll be live-blogging a few sessions from the conference, including our CEO Lee Odden’s talk “How to Create a Competitive Advantage by Crowdsourcing Marketing Content with Influencers.” Lee is speaking at 9:45 a.m. on Tuesday. If you have any questions on his presentation, be sure to let us know.

For many of us in the Midwest, as well as our friends out on the East Coast, it’s a darn good time to be heading to Scottsdale. Areas like Boston have seen some of the worst snow on record and back home in Minnesota it has been consistently below freezing for days on end.

Your Content Marketing Silver Bullet: Liveblogging Events

Liveblogging Events

Do you attend industry conferences? Would you like to create a greater diversity of content on a regular basis without a big jump in budget? Imagine these two scenarios:

Dan looks forward to industry conferences because they provide time away from the office and give him a chance to be inspired by industry thought leaders. He also gets to network amongst peers in the industry and depending on the event city and venue, maybe he has a little fun too.

Sandy plans her conference attendance according to topics and speakers. She identifies specific speaker presentations to attend and even liveblogs them for her company blog. Sandy networks with other professionals at the event and virtually through the conference hashtag and smartphone app. She compares each day’s efforts to her plan to ensure she’s effectively learning, getting inspired and networking – all while having fun.

Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

blogging tips toprank

Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises.

Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would have on me personally and for our digital marketing agency – TopRank.

It’s true that a blog is not for every business, but every business that blogs, sees numerous advantages. For many, there are roadblocks and unrealized opportunities. Businesses can get caught up in those distractions and let their blogs die. As an example, IBM research shows that 80% of the blogs started there have fewer than 5 posts.

Is Business Blogging Still Worthwhile?


State of Blogging

When I started blogging a little over 10 years ago, there were about 1.5 million blogs (Technorati).  That’s about 1 million other people with no idea what they were doing – just like me.

Today, it’s hard to say how many blogs there are globally, but alone hosts 75.3 million blogs in over 120 different languages world-wide with 100,000 new blogs being created every day. In fact, blogs publish 40.5 million posts and 400 million people view 14.4 billion pages per month. (stats)  That’s a lot of blogging!

Tumblr as a blog platform, has over 170 million blogs and nearly 76 billion posts published.  You can continue this exercise with other blog hosting platforms like Google’s Blogger and Typepad too. And I’m not even mentioning the millions of blogs hosted on their own domains or blogs on platforms like Medium or LinkedIn’s publishing platform.

TopRank Online Marketing Blog – Blogging Team

The team at TopRank Marketing includes a mix of digital marketing talent, experience and expertise. Some of our team members contribute their digital marketing smarts on TopRank’s Online Marketing Blog. Here’s a peek at each of our blog authors so you can learn a little more about who’s behind the magic at TopRank Marketing.

Lee Odden

Lee Odden – @leeodden

Lee Odden is the CEO of TopRank Marketing, the author of Optimize and the creator / editor in chief of Online Marketing Blog. With over 17 years in the online marketing industry and 10+ years of blogging, Lee has consulted for numerous Fortune 500 companies and presented at conferences all over the world on integrated marketing and PR.  While he has been cited for his expertise by the Wall Street Journal, The Economist, and Forbes magazine, his kids keep him grounded and focused on what’s most important.

How to Build Your Brand’s Voice Through Blogging #NMX

Branding, #NMX, content marketing, online marketingWhen you think of your brand’s online voice, what comes to mind? Perhaps it is embodied by the people running your social media accounts, or by the marketing professionals that craft content for your website. In any case, your online brand goes far beyond the logo – and it needs to be nurtured with a robust content marketing strategy.

Digital strategist Luvvie Ajayi used her NMX session to stress the importance of identifying and optimizing brand voice and reputation. Businesses that don’t tend to their online identities risk appearing isolated and disconnected from their audiences.

The process for building or repairing an organization’s online identity begins with an analysis of the current situation: How are people talking about your brand now?

10 Marketing Lessons from 10 Years of Blogging @LeeOdden Keynote at #NMX 2014

Lee Odden Keynote NMX

Over the past 10 years of blogging, TopRank Online Marketing’s Lee Odden (@leeodden) has learned a lot. In his New Media Expo 2014 keynote address to full room with standing room only, Lee talked about the 10 lessons he learned in 10 years and over 3,500 blog posts.

1. Stand For Something Specific

If you’re trying to be all things to all people, you’re competing with all companies in all spaces and yourself. That’s a lot to try to outrank! Ask yourself: what is the one thing I want to be known for? Be specific and make it easy for others to understand what you’re all about.

Each of the things you want to be known for can have it’s own spoke, own content plans, and each their own channels for distribution. After all, specificity rules when it comes to search and social!

Thank you! Happy 10 Years of Blogging @TopRank Online Marketing Blog

Happy 10th Birthday TopRank BlogCan you believe it? On this day in 2003 our first “hello world” blog post for TopRank’s Online Marketing Blog was published.  1,328,500 of my own words plus tens of thousands more from our team later, it’s amazing to think it has been 10 years already.

Wow, how time flies!

A HUGE THANK YOU goes out to you, our readers, who have engaged, shared and interacted with us over the years. Your feedback and interactions have inspired us with ideas that we’ve been able spread all over the world.

In fact, I’ll be sharing the top 10 lessons I’ve learned from 10 years of blogging as one of the opening keynote presenters at NMX BlogWorld the first week in January.  As I reflect on the awesome contributions from our team and our community to the success of  TopRank’s Online Marketing Blog, I’ll share a few of those lessons here.

TopRank Liveblogging Schedule for NMX BlogWorld 2014

Conference AudienceIt’s official—we’re breaking one of the cardinal rules of Las Vegas. You know the one, “What happens in Vegas stays in Vegas”. But at TopRank Online Marketing,  just can’t bring ourselves to do that.

This year’s NMX conference is taking the city (and the New Year) by storm. Full of bloggers, digital marketers, and industry experts this new media conference promises to deliver so much information we just won’t be able to keep it to ourselves! Which is why I’m joining Nick Ehrenberg and Ben Brausen to jet off to soak up as much as we can, and share it with our readers (even if it means breaking the rules).

Along with liveblogging, our own Lee Odden will also be at NMX giving one of the keynote presentations along with Scott Stratten, Amy Porterfield and several other top blogging pros.

Business Blogging in a Content Marketing World – 5 Steps to Success

Business Blogging SuccessAre Business Blogs Dead?

I know it’s a tired, over used concept, but that’s the question I was asked recently for an interview. It’s been asked on and off over the past 10 years or so.

Ironically, we’ll be celebrating 10 years of blogging for our business in just a few months and we continue to add new blogs for clients on a regular basis.

With the combined challenge of creating high quality content over a long period of time with increased competition from overall content marketing efforts, it’s no wonder the question of whether business blogging is sustainable keeps coming up.