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Christie Anderson

TopRank Online Marketing Blog – Blogging Team

Christie Anderson on Jun 23rd, 2014    

The team at TopRank Online Marketing includes a mix of digital marketing talent, experience and expertise. Some of our team members contribute their online marketing smarts here, on TopRank’s Online Marketing Blog. Here’s a peek at each of our blog authors so you can learn a little more about who’s behind the magic at TopRank.

Emily Bachelor

Emily Bacheller

Emily is an account coordinator and social media strategist at TopRank Online Marketing. In her free time, she enjoys paddling the Minnesota lakes and biking around town with her puppy in tow.

See all of Emily Bacheller’s Posts


Ben Brausen

Ben Brausen

A social media addict at home on any network, Ben enjoys the 2-way conversations we can build through social.  And while social is often the focus, he’s also well versed in other areas from SEO to content marketing and web design.

Nick Ehrenberg

How to Build Your Brand’s Voice Through Blogging #NMX

Nick Ehrenberg on Jan 8th, 2014     Blogging, BlogWorld NMX, Content Marketing, Online Marketing

Branding, #NMX, content marketing, online marketingWhen you think of your brand’s online voice, what comes to mind? Perhaps it is embodied by the people running your social media accounts, or by the marketing professionals that craft content for your website. In any case, your online brand goes far beyond the logo – and it needs to be nurtured with a robust content marketing strategy.

Digital strategist Luvvie Ajayi used her NMX session to stress the importance of identifying and optimizing brand voice and reputation. Businesses that don’t tend to their online identities risk appearing isolated and disconnected from their audiences.

The process for building or repairing an organization’s online identity begins with an analysis of the current situation: How are people talking about your brand now?

Eliza Steely

10 Marketing Lessons from 10 Years of Blogging @LeeOdden Keynote at #NMX 2014

Eliza Steely on Jan 4th, 2014     Blogging, BlogWorld NMX, Marketing PR Conferences, Online Marketing

Lee Odden Keynote NMX

Over the past 10 years of blogging, TopRank Online Marketing’s Lee Odden has learned a lot. In his New Media Expo 2014 keynote address to full room with standing room only, Lee talked about the 10 lessons he learned in 10 years and over 3,500 blog posts.

1. Stand For Something Specific

If you’re trying to be all things to all people, you’re competing with all companies in all spaces and yourself. That’s a lot to try to outrank! Ask yourself: what is the one thing I want to be known for? Be specific and make it easy for others to understand what you’re all about.

Each of the things you want to be known for can have it’s own spoke, own content plans, and each their own channels for distribution. After all, specificity rules when it comes to search and social!

Lee Odden

Thank you! Happy 10 Years of Blogging @TopRank Online Marketing Blog

Lee Odden on Dec 23rd, 2013     Blogging, Online Marketing, TopRank Agency News

Happy 10th Birthday TopRank BlogCan you believe it? On this day in 2003 our first “hello world” blog post for TopRank’s Online Marketing Blog was published.  1,328,500 of my own words plus tens of thousands more from our team later, it’s amazing to think it has been 10 years already.

Wow, how time flies!

A HUGE THANK YOU goes out to you, our readers, who have engaged, shared and interacted with us over the years. Your feedback and interactions have inspired us with ideas that we’ve been able spread all over the world.

In fact, I’ll be sharing the top 10 lessons I’ve learned from 10 years of blogging as one of the opening keynote presenters at NMX BlogWorld the first week in January.  As I reflect on the awesome contributions from our team and our community to the success of  TopRank’s Online Marketing Blog, I’ll share a few of those lessons here.

Eliza Steely

TopRank Liveblogging Schedule for NMX BlogWorld 2014

Eliza Steely on Dec 17th, 2013     BlogWorld NMX, Marketing PR Conferences, Online Marketing

Conference AudienceIt’s official—we’re breaking one of the cardinal rules of Las Vegas. You know the one, “What happens in Vegas stays in Vegas”. But at TopRank Online Marketing,  just can’t bring ourselves to do that.

This year’s NMX conference is taking the city (and the New Year) by storm. Full of bloggers, digital marketers, and industry experts this new media conference promises to deliver so much information we just won’t be able to keep it to ourselves! Which is why I’m joining Nick Ehrenberg and Ben Brausen to jet off to soak up as much as we can, and share it with our readers (even if it means breaking the rules).

Along with liveblogging, our own Lee Odden will also be at NMX giving one of the keynote presentations along with Scott Stratten, Amy Porterfield and several other top blogging pros.

Lee Odden

Business Blogging in a Content Marketing World – 5 Steps to Success

Lee Odden on Aug 26th, 2013     Blogging, Online Marketing

Business Blogging SuccessAre Business Blogs Dead?

I know it’s a tired, over used concept, but that’s the question I was asked recently for an interview. It’s been asked on and off over the past 10 years or so.

Ironically, we’ll be celebrating 10 years of blogging for our business in just a few months and we continue to add new blogs for clients on a regular basis.

With the combined challenge of creating high quality content over a long period of time with increased competition from overall content marketing efforts, it’s no wonder the question of whether business blogging is sustainable keeps coming up.

Lee Odden

Business Blogging Ideas – What to Blog About When You Don’t Know What to Blog About

Lee Odden on Aug 5th, 2013     Blogging, Online Marketing

Ideas for BloggingBusiness blogging with minimal resources over a long period of time can be a challenge. Heck, for SMEs (Subject Matter Experts) blogging without the experience of writing on a regular basis can be a barrier to even start.

No matter how talented a writer your business blogger or contributors might be, it is inevitable that situations will occur where there is either uncertainty or a gap in what to write about.

To avoid those gaps, the most important thing to do is follow an editorial plan where topics are researched and planned out in accordance to marketing objectives  AND that serve the information needs of your target audience. That’s just good content marketing.

Lee Odden

Build Credibility and Trust For Your Business With This Blogging Template

Lee Odden on Jun 25th, 2013     Blogging, Online Marketing

Blog Post Template

Have you planned to start a company blog and aren’t sure where to begin? Maybe you’ve created a business blog and haven’t been able to attract the audience and exposure that you intended?

Companies start blogging for a variety of reasons and things don’t always turn out as hoped. The good news is that when it comes to creating content that builds credibility and confidence, there’s a fundamental format that I’ve used over the years with great results: new business, inbound recruiting, speaking gigs all over the world, a book and credibility across multiple industries.

However, this kind of content template depends on planning, sequence variety. In other words, it’s not a “one off” tactic and not the only format you should use. It’s also not a silver bullet.

Miranda Miller

Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right

Miranda Miller on May 14th, 2013     Blogging, Content Marketing, Online Marketing

Blogging for content marketersAs part of our continuing series on content marketing tactics, I’ll be covering a topic that is absolutely near and dear to every content marketer’s heart: business blogging.

According to a recent NM Incite report, there are over 181 million blogs around the world. The way many companies treat blogs in their content marketing mix is to incorporate blogs into their website as a section or subdomain, or host them on their own domain name as we do.

With that kind of popularity, you would think everyone in business would know what a blog is and would be using them to their maximum advantage. Trust me, I’m in the content business and they don’t.  In fact, brands split just 11% of their total social media budget between blogging and influencer outreach. So just to clear up any ambiguity and to follow the format for this series, here goes:

Lee Odden

How to Integrate Blogging With Content Marketing that Inspires Action

Lee Odden on Mar 20th, 2013     Blogging, Marketing PR Conferences, Online Marketing

blogging inspires actionCompanies all over the social web are confronted with the need for  ROI in corporate blogging.

Despite blogs being named as more influential than social networks in shaping consumers’ opinions and purchase decisions, many marketers and communicators  are falling short.

Why? A focus on self-promotion has many brands running out of content  ideas and time to show a return on their blog content investment. Tolerance for quantity of content and superficial social engagement metrics as a basis for results is diminishing.

Despite these challenges, blogs provide an incredible content marketing platform for connecting directly with prospects, the media, customers, new employees, investors and the industry at large.

To offer companies a roadmap to realizing these business blogging and content marketing benefits, I will be giving a presentation at the inaugural Social Media Marketing World conference in San Diego on Tuesday, April 9th.

Lee Odden

Blogging For Business or Pleasure? Personal Expression vs. Creating Value for Your Community

Lee Odden on Feb 11th, 2013     Blogging, Online Marketing

Is your blog content a form of creative expression or serving your community?Within the blogging community there’s a substantial number of bloggers that are independent business people and even more that run a personal blog. With the rise and fall and rise again of blogging as an online communications channel there are the expected debates about best practices and such.

One of the debates is around writing content as a stream of consciousness with the assumption that it will attract the audience that it deserves, causing it to be shared and exposed to even more readers.

Then there are the opportunists that seek to scale the reach of their content though blogging by creating processes for generating topics, keyword optimization and social sharing schemes to blast the content everywhere the internet’s sun doesn’t shine.

Ashley Zeckman

4 Blogging Basics For Online Retailers

Ashley Zeckman on Jan 22nd, 2013     Blogging, Online Marketing

Blogging Online RetailRetail websites are flush with product information, specs, and images of items available for purchase.  However, it may be difficult to find a way to provide detailed and engaging content for customers visiting a website when they’re just looking to purchase.

Starting a company blog provides a good opportunity to attract new customers and engage current customers with content about your products and other topics that are of importance to them.  It doesn’t matter if the items being sold are car parts, clothing, electronics or furniture, there is an opportunity to help solve pain points and arm your customers with information that encourages engagement and purchasing decisions.

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