Ashley Zeckman

Ashley Zeckman

About Ashley Zeckman

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.

Ashley Zeckman

Would You Rather: 6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

Ashley Zeckman on Jan 19th, 2017     Digital Marketing, Online Marketing

Today’s increasingly competitive landscape requires that marketers focus on activities that will have the biggest impact in order to capture and keep the attention of potential customers. With over 200 million people utilizing ad blocking technology, it’s clear that an integrated digital marketing strategy has to be implemented in order to reach target customers.

To develop and execute a successful marketing program, many brands large and small  look to digital marketing agencies to help guide their strategy and execution to maximize the impact of their efforts. However, as most of you have discovered at some point, those agency relationships don’t always work out as you anticipate. Once the wooing stage has passed, you may find that you have more work and results aren’t meeting expectations.

Ashley Zeckman

5 Email Marketing Platforms for the Modern Marketer

Ashley Zeckman on Jan 16th, 2017     Email Marketing

Email marketing has stood the test of time. The first email marketing campaign was sent in the 1970’s and the early 1990’s saw the first mobile email experience. No matter how many new tactics come on the market, email is still a strong force.

In fact, recent research has found that email marketing is 40% more effective at acquiring new customers than Facebook and Twitter. While most brands have not abandon email marketing completely, it’s taken a backseat to flashier advancements in digital marketing.

Email is probably the greatest owned media channel for brands. @joepulizzi Click To Tweet

But the numbers don’t lie, email marketing can still be an incredibly successful digital marketing tactic, if executed correctly. Part of developing a successful email marketing strategy means having the right tools in your arsenal. This post covers 10 different email marketing tools (in no particular order) that can help you take your email marketing from good to great.

Ashley Zeckman

Cracking the Code: 3 Steps to Building Influence with Content Marketing

Ashley Zeckman on Jan 12th, 2017     Content Marketing, Online Marketing

Stories like Indiana Jones, The Goonies and Sherlock Holmes have all taught us a very important (and sometimes frustrating) life lesson: If you want to find the artifact/treasure/bad guy, you have to crack the code!

Even with all of the information available to us as marketers today, there is still so much mystery surrounding the “perfect” combination for content marketing success. Additionally, thousands of variables and quickly evolving customer habits add complexity to content planning and execution.

But I’ll let you in on a little secret. I can help you crack the code to building influence with content marketing! How? There are three essential steps to building influence with content and this post contains a “map” of each element. While the exact code might be slightly different from one company to the next, these steps can help you identify the key elements you need to deploy a successful and impactful content program.

Ashley Zeckman

20 Tips to Help You Become A More Effective & Focused Marketer in 2017

Ashley Zeckman on Jan 3rd, 2017     Digital Marketing, Online Marketing

The holiday season has officially ended and while some of us are still taking down our trees and packing away ornaments, 2017 is well upon us.

The break that the vast majority of marketers get at the end of the year helps us start the new year refreshed, replenished and ready to create some kickass marketing programs.

This year, instead of focusing on being productive, let’s change our approach to becoming more effective in our marketing. Truly effective people are not just focused on getting as many things done as possible. Instead, time needs to be spent prioritizing, pushing boundaries and finding ways to enjoy what you do for an extended period of time.

Ashley Zeckman

Online Marketing News: Siri vs. Google Assistant, Periscope 360 Video & Amazon Tests Product Listing Ads

Ashley Zeckman on Dec 30th, 2016     Online Marketing, Online Marketing News

Infographic: Google Assistant vs. Siri: Which is the Best Smartphone AI?
Artificial Intelligence is not a thing of the future, it has become something that we rely on daily. Today’s smartphones are equipped with the latest in personal assistants, but they are not all created equal. See which one has the features that you’re looking for. Search Engine Journal

Periscope Launches Live 360 Video Broadcasting
Twitter’s Periscope is another in a long line of social networks enabling 360 video on their platform. As of today, everyone can view 360 videos but only a select group of partners can publish. What could this mean for your video marketing strategy in 2017? Marketing Land

Ashley Zeckman

The Future of Search Engine Optimization: Top SEO Predictions for 2017

Ashley Zeckman on Dec 29th, 2016     Mobile Marketing, SEO, SEO Tips

2017-seo-predictions

In the past, the SEO battle was focused on either black hat, or white hat tactics. Black hat SEO was considered extremely aggressive and didn’t typically play by the rules of search engines. White hat SEO tactics on the other hand were typically closely aligned with search engine guidelines.

Today’s world of SEO looks much different (and it’s about time). Instead of hyper focusing only on keywords or search engine needs, smart marketers are concentrating first and foremost on the needs of users. User experience as it relates to mobile accessibility, content structure and user intent on search engines have become the new norm.

Content is the reason search began in the first place. – Lee Odden

Ashley Zeckman

The Future of Influencer Marketing: Top Predictions for 2017

Ashley Zeckman on Dec 22nd, 2016     Influencer Marketing, Online Marketing

2017-influencer-marketing-predictions

The buyer journey has changed, and will only continue to evolve. Clean funnels that marketers used to use to determine their digital marketing strategy are a thing of the past.

Today’s consumers can take many different paths (at their own pace) to discover the products and solutions that work best for them. This can create a lot of unpredictability for marketers struggling to keep their head above water.

For marketers trying to do more with less, or connect in a more meaningful way, influencer marketing can be an extremely effective method.

Influencer Marketing is the practice of developing relationships with connected internal and industry experts to co-create content of mutual value to achieve measurable business goals.” – TopRank Marketing

Ashley Zeckman

A Year in Blog Posts: TopRank Marketing’s Most Popular Influencer Marketing Posts of 2016

Ashley Zeckman on Dec 19th, 2016     Influencer Marketing, Online Marketing

top-influencer-marketing-posts-2016

If you’re a marketer and haven’t been living on another planet for the past few years, influencer marketing is a term that you’re familiar with. The increasing popularity of influencer marketing has brought every person out of the woodwork sharing their “expertise” and trying their hand at building a program.

In fact, 84% of marketers plan to run influencer marketing programs within the next year. If you fall into that 84% or have already kicked off your influencer marketing initiative, there are some things you need to know.

First and foremost, you need to have a strategy for your influencer marketing program. That strategy should include building relationships with influencers that have mutual interests, audiences and goals.

Ashley Zeckman

A Year in Blog Posts: TopRank Marketing’s Most Popular Content Marketing Posts of 2016

Ashley Zeckman on Dec 15th, 2016     Content Marketing, Online Marketing

content-marketing-posts

Each year, marketers are investing more time, effort and resources into creating content. The good news is that 45% of organizations believe that they have been more successful this year than they were last year.

The key indicators to this success has been largely due to increasing the quality of content, developing a strategy and prioritizing content creation.

As a content marketing centric agency, TopRank Marketing has covered various topics throughout the year that are aimed at helping other content creators find their way in a sometimes tricky industry.

Instead of just selecting our favorite posts of the year, we let our readers decide what was most useful. The 10 posts below represent our most shared content marketing posts of the year.

Ashley Zeckman

The Future of Social Media Marketing: Experts Share Social Media Predictions for 2017

Ashley Zeckman on Dec 12th, 2016     Online Marketing

2017-social-media-marketing-predictions

Social media platforms enable people from around the world looking to connect and build personal and professional relationships. Earlier this year studies found that there are currently over 2 billion active social media users.

If you consider the sheer number of people interacting on social networks, it seems like a no-brainer that both B2C and B2B brands should be spending time engaging with their audience, where they’re spending time. But finding a way to not only reach, but connect with audiences on social networks has become increasingly difficult.

Just a couple years ago, brands were able to build audiences on platforms like Facebook and get in front of the vast majority of their followers without investing in social advertising. These days, the average brand on Facebook will only reach 1-2% of their audience without boosting posts. Need proof? The amount spent on social advertising has increased by 234% in the past seven years. Ouch!

Ashley Zeckman

A Year in Blog Posts: TopRank Marketing’s Most Popular Social Media Marketing Posts of 2016

Ashley Zeckman on Dec 8th, 2016     Social Media

top-social-media-marketing-posts-of-2016

If you look at almost any set of statistics from 2016, it’s pretty clear that business is booming for social platforms. Consumers are lining up in throngs to setup and utilize accounts, and ad spend is steadily increasing each year.

A study from HootSuite found that nearly 50% of consumers have interacted with companies on at least one of their social networks. That’s great news! But don’t celebrate just yet.

As competition continues to rise for consumers attention, brands will need to up the ante on delivering quality social media content to their followers, in preferred formats.

Ashley Zeckman

The Future of Content Marketing: Experts Share Content Predictions for 2017

Ashley Zeckman on Dec 5th, 2016     Content Marketing, Online Marketing

2017-content-marketing-predictions

At a time in the not so distant future 2016 will come to a close and many content marketers will reflect on 2016 and think, “Man was that unfair!”. They’ve tightened their belts, worked hard to develop a content strategy and tried to stay up on latest content trends. But the sad reality is that content still isn’t having the business impact that they had anticipated.

In order for us to look to the future of content marketing, we have to take a critical look at the past and present. One  that we have always known to be true is that creating content just to improve rankings and to say that you “do” content marketing is never going to be good enough. So many marketers get caught up in creating content for content’s sake and find that they’ve wasted hours, months or years developing messages that nobody will ever read or share.