Joshua Nite

6 Ways to Celebrate the Holiday Season in Your Social Media Marketing

Joshua Nite on Nov 30th, 2016     B2B Marketing, Online Marketing, Social Media

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“On every world, wherever people are, in the deepest part of the winter, at the exact midpoint, everybody stops, and turns, and hugs, as if to say ’Well done. Well done, everyone! We’re halfway out of the dark.’” -Doctor Who

Last night, I drove home from work in the dark. I hadn’t stayed late putting the finishing touches on another devastatingly brilliant blog post. It was just that, after the long Thanksgiving weekend, the darkness has finally caught up with the end of the work day. And there’s plenty more dark to go before the days get longer.

On the bright side, that means the holiday season is here. There are at least four major holidays and plenty of minor ones to go around.

Caitlin Burgess

10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

Caitlin Burgess on Nov 28th, 2016     B2B Marketing, B2C Marketing, Content Marketing, Online Marketing

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Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their craft.

So, in the spirit of the holiday season, we’ve put together this handy list of Cyber Monday and holiday deals that any marketer would absolutely love to scoop up. From books and conference tickets to free tool trials, you’ll find a variety of great deals.

Digital Advertising

#1- $100 Bing Advertising Credit

Bing Ads Cyber Monday Deal

Leila De La Fuente

Get the Marketing Budget You Need in 2 Steps

Leila De La Fuente on Nov 10th, 2016     B2B Marketing, B2C Marketing

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It’s November 10th and my Christmas lights are up. To be honest, I hung them November 1st, but don’t tell anyone.

The end of the fiscal year is fast approaching, and for us marketers, it’s more than holiday parties and eggnog; that means it’s time to stake our claim of 2017 budgets.

In the review of any digital marketing budget proposal, executives are going to look for the answer to these two questions:

  1. What did you do drive business this year?
  2. How do you plan to drive business next year?

Your budget proposal presentation should hand these answers on a shiny silver platter to those responsible for approval. I have had the opportunity to work with hundreds of marketing professionals as they prepare for this big moment, and there are two important elements that prove to be most effective at earning budgets year after year: proving your ROI, and mapping potential to dollars.

Lee Odden

The One Thing You Must Have for B2B Marketing Success: Be the Best Answer

Lee Odden on Nov 8th, 2016     B2B Marketing

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While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? A lack of insight about what makes better content.

I believe that finding a solution to the “more” vs. “better” challenge starts with customer empathy.

Steve RaysonAs an example, Steve Rayson, director at BuzzSumo and Anders Pink, explained: “The primary motivation of B2B customers is to do their jobs better. Thus, at BuzzSumo we spend a lot of time trying to understand the questions our customers are asking and the issues they are struggling with. We then try to produce helpful content which addresses these concerns.”

Ashley Zeckman

“Make Good Choices!” And Other Reasons Why We Celebrate Ann Handley

Ashley Zeckman on Nov 3rd, 2016     B2B Marketing, Online Marketing

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Ever so often, you come across someone that inspires and motivates you to be better, to reach for more. Sometimes this will be someone that you know, but often, it’s someone that you admire from afar. For me (and many other marketers), that person is MarketingProfs’ Chief Content Officer, Ann Handley.

In addition to being an incredibly talented and brilliant B2B marketer, Ann is a wonderful person. Her wit, charm and friendly demeanor will wrap you up in a ball of marketing love and make you feel like you’ve known her your whole life.

Our team has had the distinct pleasure of partnering with with Ann on several projects. As busy as Ann is making B2B marketing magic, she is a fantastic collaborator and co-creator. I have been given the opportunity to work with her on several ocassions and have reveled in every minute of it.

Joshua Nite

Content Marketing: 10 Daily Habits to Create More Powerful Content

Joshua Nite on Nov 1st, 2016     B2B Marketing, B2C Marketing, Content Marketing

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Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results.

Writing more effective copy is a game of inches, too. You don’t write Twilight one week and Moby Dick the next. Instead, every day you can work to be a little bit better than the day before.

The tricky part is if you’re not steadily improving your writing, you’re actively moving backward. There’s no such thing as maintaining the status quo—it’s self-improvement or bust.

The following ten daily habits can help you make steady incremental improvement. Try as many as you can for 28 days, and be amazed at how those daily inches add up.

Ashley Zeckman

7 Spookily Successful Digital Marketing Campaigns for Halloween

Ashley Zeckman on Oct 31st, 2016     B2B Marketing, B2C Marketing

spookily-successful-digital-marketing-campaigns

Q: What’s the ratio of a pumpkin’s circumference to its diameter?
A: Pumpkin Pi

All jokes aside, Halloween presents a huge sales opportunity for B2C (and even some B2B) brands. In fact, Halloween is only second to Christmas as the most commercially successful holiday. And a recent survey found that Halloween spending is estimated to reach $8.4 billion dollars this year, the highest in survey history.

Depending on your line of business, this presents an enormous opportunity for marketing departments to help generate a ton of cash over a short amount of time. However, the bar is incredibly high and competition is stiff, which means that consumers are looking for clever, creative and memorable marketing campaigns. The seven spooktacular campaigns below made their mark this year.   

Joshua Nite

20 Jokes Only a Marketer Could Love

Joshua Nite on Oct 27th, 2016     B2B Marketing, B2C Marketing, Content Marketing

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It’s well past time for marketers to get serious about comedy. The best way to connect with an audience is by authentically appealing to them on a human level. Adding humor to marketing is one of the most powerful ways to make that appeal.

Telling a joke does more than provide a moment’s diversion. When people share in a joke, it creates a sense of belonging. If you’ve ever sat around trading in-jokes with your friends, you know what I mean.

Humor can be a way to draw a circle around a group and pull them in—to say, “If you understand this joke, we’re in the same tribe. You get me and I get you.” That’s a powerful message to send to your potential customers. And it’s a good way to get the less relevant folks to opt out, too.

Ashley Zeckman

MarketingProfs B2B Marketing Forum: The Most Magical Marketing Conference on Earth #MPB2B

Ashley Zeckman on Oct 25th, 2016     B2B Marketing, Marketing PR Conferences

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When I woke up on Monday morning, I was sad. The only thing I can think to compare it to is taking an amazing vacation in a warm sunny spot, and getting back home to blistery weather and cloudy skies. I had just spent a week with some of my amazing team members at the Disneyland of marketing conferences, the MarketingProfs B2B Marketing Forum and it was time to get back to reality.

Ann Handley (or Mary Poppins for the sake of this blog post) and her team at MarketingProfs have created something truly magical. From the moment you walk in the door to the time you board your plane home, you feel like you’re surrounded by people that “get you” and experience the same B2B marketing struggles that you do. 

Ashley Zeckman

Insanely Effective Content Marketing with Limited Resources, Budget & Time

Ashley Zeckman on Oct 25th, 2016     B2B Marketing, Content Marketing

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Marketing departments typically have unlimited resources, astronomical budgets and more hours in the day than your average person. Wait, that doesn’t sound right.

If the statement above sounds right to you, congratulations!

For the rest of us trying to find a way to do more (quality and quantity) with less, this is a topic that is typically top of mind, every day.

In his presentation at MarketingProfs B2B Forum, Chris Moody, Content Marketing Leader at GE Digital helped ease the pain for B2B marketers. Chris shared insight into some concepts that can you do more with less, as well as some tips and tricks to get you on the right path.

What is the Current State of Marketing?

He opened with a quote from one of my favorite shows, Silicon Valley.

Ashley Zeckman

Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing

Ashley Zeckman on Oct 25th, 2016     B2B Marketing, Content Marketing

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True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash:

If you don’t like the world, then change it.”

As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such as the fact that:

  • 60% of B2B content goes unused (Content Marketing Institute & MarketingProfs)
  • 44% of consumers consider ending a brand relationship because of irellevant promotions (Chief Marketing Officer Council)

How can marketers overcome these challenges? Below are a few ways that LinkedIn built their content empire.

Focus on Goals, Objectives, Strategy & Tactics

When starting down this journey, LinkedIn had a singular goal:

Leila De La Fuente

Can Marketers Really Generate Sales on Social Media?

Leila De La Fuente on Oct 24th, 2016     B2B Marketing, Social Media

john-foley-jr-mpb2b-2016

At last week’s MarketingProfs B2B Marketing Forum, Andrew Davis had the crowd roaring with laughter as he impersonated a marketer with a fresh piece of content.

“Let’s put it on the blog!” he exclaimed.

“Let’s put it on Facebook! And Twitter! And Pinterest! And Flickr! And Google+, for the two people still using it.”

It was funny, because for a lot of marketers, it’s true. Too many of us fall victim to the “spray and pray” approach to social media marketing. We push our content anywhere we can get it, and cross our fingers hoping one of these posts turn into an engagement, a new relationship, a sale. That’s why I was so excited to attend the session titled “How to Use Social Media to Generate Actual Sales”, led by social media gurus John Foley Jr. and Karen DeWolf of InterlinkOne.