“Influencer Marketing” is a phrase that has gained momentum over the past few years. It seems that everywhere you turn, marketers are telling you that you need to incorporate influencers as part of your integrated digital marketing strategy. But the question is, does it really work?
Many companies may not have the staff or resources to run a full-fledged influencer marketing strategy, but that doesn’t mean you can’t begin dabbling in influencer marketing campaigns to help meet marketing and business objectives. A successful approach to influencer marketing provides value for both the company, and the influencers that participate.
One ripe opportunity for building awareness and integrating influencer marketing into your marketing mix is to use it as a means to help promote events.
Below are three stories of how TopRank Marketing helped three companies incorporate content and influencer marketing to create a winning combination for event promotion.