What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach.
Why so many companies focus only on buying their way into new markets and audiences I may never know. But working with industry influencers through networking, surveys and interviews has been an instrumental approach for our boutique and specialized agency to achieving amazing relationships with a substantial number of major brands and industry experts.
This post is an in-depth look at how your business can tap into the power of influencers and co-created content through 7 steps that go from planning to implementation to measurement.