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Influencer Marketing


Lee Odden

Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

Lee Odden on Jul 24th, 2014     Influencer Marketing

Influencer Marketing

What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach.

Why so many companies focus only on buying their way into new markets and audiences I may never know. But working with industry influencers through networking, surveys and interviews has been an instrumental approach for our boutique and specialized agency to achieving amazing relationships with a substantial number of major brands and industry experts.

This post is an in-depth look at how your business can tap into the power of influencers and co-created content through 7 steps that go from planning to implementation to measurement.

Lee Odden

Top 50 People Most ReTweeted by Digital Marketers – What Does It Mean?

Lee Odden on Jun 2nd, 2014     Digital Marketing, Influencer Marketing

digital marketer topics

When identifying influencers as part of your social media and content marketing program, topic match and popularity are not enough to qualify an influencer as “effective”.

By effective, I mean the ability and likelihood that a person can actually inspire action amongst a community.

To determine the effectiveness dimension, it’s important to use tools that look at other criteria such as the extent to which people respond and take action in response to a person. When it comes to Twitter, things like ReTweets and sharing of links are signals worth looking at.

To shine a light on the digital marketing category, Leadtail and Punchtab have published a new report (h/t SocialFresh) “How Digital Marketers Engage on Twitter” that includes a list of publishers and people that are the most often mentioned and ReTweeted by digital marketers.

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