When it comes to effectively and meaningfully reaching your audience, I think it’s pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social networks—posting vacation selfies and checking into newly opened restaurants—but they also rely on them for information, entertainment and engagement.
As a result, social media marketing has become a necessary tool for meeting your audience where they are. And it’s all about creating a connection with your audience by encouraging them to engage with you and the quality, informative and entertaining content that you share.
Unfortunately, inspiring that consistent and meaningful engagement can be challenging at times, am I right?