Social Media Marketing

Social media marketing is the art of attracting, engaging and inspiring communities on social networks to discover, consume, share and act on brand social content.

 

92% of companies today consider social media important for their business but keeping up with the latest best practices, social media platforms and changes in the industry can be a challenge for brand marketers. Recognized as a top social media blog by Social Media Examiner and many others, TopRank solves that challenge by sharing social media marketing best practices, industry news, interviews, book reviews and liveblogging of presentations at industry conferences.

 

Browse our social media marketing articles to find the answers to your most pressing social media questions.

 

Caitlin Burgess

8 Social Media Marketing Hacks to Boost Engagement

Caitlin Burgess on Jul 26th, 2016     Digital Marketing, Social Media

social-media-marketing-hacks

When it comes to effectively and meaningfully reaching your audience, I think it’s pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social networks—posting vacation selfies and checking into newly opened restaurants—but they also rely on them for information, entertainment and engagement.

As a result, social media marketing has become a necessary tool for meeting your audience where they are. And it’s all about creating a connection with your audience by encouraging them to engage with you and the quality, informative and entertaining content that you share.

Unfortunately, inspiring that consistent and meaningful engagement can be challenging at times, am I right?

Caitlin Burgess

Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips

Caitlin Burgess on Jul 13th, 2016     B2B Marketing, Content Marketing, Social Media

Snapchat-for-B2B

From its beginnings as a disappearing photo app to adding interactive—often hilarious—filter options and storytelling capabilities, Snapchat has come a long way in it’s nearly 5 years of existence. In fact, the social media platform has seen tremendous user growth, boasting 150 million daily active users, which is more than Twitter, according to Bloomberg.

While Snapchat is a major hit among pre-teens and teenagers, usage of the platform is growing among adults—especially Millennials. According to a BI Intelligence report, 45% of adult Snapchat users are 18-24, with another 26% between 25-34 in age. And recently there’s been a big uptick in users over the age of 35.

Caitlin Burgess

What Marketers Can Learn from Fortune 500 Companies Mastering Instagram

Caitlin Burgess on Jul 6th, 2016     Online Marketing, Social Media

Marketers-Learn-Instagram

With more than 500 million monthly active users and counting, Instagram is growing fast and showing no signs of slowing down. According to eMarketer, Instagram usage is expected to grow 15.1% this year, compared to the 3.1% growth expected for the social network sector as a whole. In addition, eMarketer said the platform will add 26.9 million new users over the next four years.

What does this mean for marketers? It means that now is the time to explore the platform’s potential for your brand. And looking to some of America’s biggest brands—the Fortune 500—can give you some great insights and inspiration for building your own Instagram strategy.

Lee Odden

9 Social Media Marketing Trends That Could Make or Break Your Business in 2017

Lee Odden on Jul 5th, 2016     Social Media

Social Media Marketing Trends

Social media is always evolving, so what’s next?

That’s the question I was asked in an interview recently. This kind of question can be really easy since there are so many easy candidates – IoT, VR, and just about anything to do with Facebook.

But if you don’t want to rely on the cliches of future social technology, it can be a challenge to pick out what will matter and why. I suppose this post is somewhere in the middle and I hope it helps you think about where the substance breaks away from the shiny social media objects.

Ashley Zeckman

8 Smart Social Media Platform Marketers Creating Awesome Content

Ashley Zeckman on Jun 22nd, 2016     Online Marketing, Social Media, Social Media Tool

8-Social-Media-Platform-Marketers

There is an art to planning and executing on a successful social media marketing strategy. Social algorithms are constantly evolving, new networks popping up and users are adapting the way that they use social platforms.

Keeping up with a steady and quality publishing schedule and engagement strategy for social media is no easy undertaking. To find relief, marketers have begun taking advantage of the many social media monitoring and publishing tools available on the market today. These tools help with everything from scheduling and publishing social posts, to providing insights into content performance and audience segmentation.

To help you keep abreast of the latest social news, I’ve uncovered 8 awesome content creators that work for some of today’s top social media monitoring platforms. In this post you’ll find information about these social media mavens as well as insight into some of their killer content.

Caitlin Burgess

12 Powerful Tips for Hosting a Successful Twitter Chat

Caitlin Burgess on Jun 21st, 2016     Social Media

12-Tips-for-Hosting-a-Successful-Twitter-Chat

Brands are always looking for new and interesting ways to connect with their audience, build awareness and showcase what they have to offer. Over the past couple years, Twitter chats have emerged as a marketing tactic that allows brands to do just that and more.

Twitter chats are public Twitter conversations that take place surrounding a specific hashtag at a predetermined date and time. The hashtag often provides some context for the topic or theme of the chat, and allows people to easily find the conversation and participate. Most often, Twitter chats are not one-off discussions, but rather recurring events.

Caitlin Burgess

Is Your Brand Likable? 7 B2B Technology Brands Taking a Creative Approach on Facebook

Caitlin Burgess on Jun 14th, 2016     Facebook, Online Marketing, Social Media

Is-your-brand-likable

Between Facebook constantly tweaking features to improve user experience and the saturation of posts from every other brand out there, it’s becoming increasingly difficult for B2B brands to reach their audience by utilizing Facebook marketing tactics. According to the Content Marketing Institute & MarketingProfs’ B2B Content Marketing: 2016 Benchmarks, Budgets and Trends—North America report, 84% of B2B marketers said they used Facebook as a content marketing tactic, but just 30% said their efforts were effective.

But this doesn’t mean it’s time to abandon the Facebook ship. It’s just time to reset your course and put some wind back in your sails. It’s time to get creative.

Caitlin Burgess

Is Pinterest Still Alive & How Are Brands Using It?

Caitlin Burgess on Jun 7th, 2016     Digital Marketing, Social Media

pinterest-still-alive

Is Pinterest still alive?

With the rise of Instagram, Snapchat, Blab, and other visual social media networks and apps this is a question many marketers and brands may be asking.

The answer? Pinterest is most certainly alive. And, actually, it’s growing—even it’s not getting as much press as it was getting a couple years ago.

Today, Instagram boasts more than 400 million active monthly users, with more than 80 million photos being shared each day. In addition, one of the newest visual phenomenons, Snapchat, just hit 150 million daily users, according to Bloomberg.

Ashley Zeckman

Report: Social Media Examiner 2016 State of Social Media Marketing

Ashley Zeckman on May 31st, 2016     Social Media

state-of-social-media-marketing

It can be easy to get caught up in the buzz of new social media marketing platforms and content types (live video ring a bell?). But what are today’s marketers implementing the most and experiencing the most success with? The answers might surprise you.

Social Media Examiner recently released their 2016 State of Social Media Marketing Industry Report which dives into the responses of over 5,000 marketers who share their top priorities, successes, failures and outlooks for social media marketing.  This post will dive into a few of the highlights that I found most interesting from this year’s report.

Caitlin Burgess

What Twitter’s Change in Character Count Could Mean for Social Media Marketers

Caitlin Burgess on May 24th, 2016     Digital Marketing, Social Media

Twitter-Character-Count-Changes

Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as part of their 140-character limitgiving users the ability to craft longer messages. While Twitter Inc. declined to comment, Bloomberg’s source reportedly said the change would be taking place in as soon as two weeks.

Cue the music!

Launch the confetti!

Let the chanting of “Hooray!” begin!

Over the last few months, many marketers have been on the lookout for changes to the platform after word got out that the company was thinking about increasing the character limit to 10,000. Some argued that a change of that magnitude could cause Twitter to lose something that sets it apart from other social networks. So, this news definitely shows Twitter’s commitment to the 140 characters, as well as a commitment to giving users more flexibilitywhich means more opportunities for marketers to effectively reach their audience.

Ashley Zeckman

LinkedIn Publishing: 3 Tips for Creating Better Content & 6 Marketers Setting a Great Example

Ashley Zeckman on May 17th, 2016     Content Marketing, LinkedIn, Online Marketing

 

LinkedIn-Publishing

Let’s face it, our online audiences are being force fed an incredible amount of content on a daily basis. Sadly, it doesn’t matter if they bookmark or subscribe to blogs, find things in search or locate articles in their Twitter or Facebook feeds; it’s overwhelming.

And it’s not going to slow down. In fact, 76% of marketers recently surveyed shared that they planned to create even more content in the coming year.

Part of the problem is that despite best efforts, content is not always as targeted as it should be. So while readers may stumble into an article thinking it can help solve their problems, they often make it halfway through the content before realizing the material is not for them (hopefully that is not happening in the case of this article).

Ashley Zeckman

Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom

Ashley Zeckman on Apr 25th, 2016     Social Media, Social Media Marketing World

SMMW-Recap-2016

Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing.

From the moment (literally) that I stepped on the plane, I had a conversation about the upcoming conference with the woman next to me. It was her first time at a conference like Social Media Marketing World and she planned on spending the flight trying to figure out which sessions made the most sense for her to attend.