Can’t make it to Search Engine Strategies (SES) San Jose 2009, yet want to stay on top of the largest and longest running conference dedicated to Search Marketing? Never fear, Online Marketing Blog readers won’t miss a thing. Jolina Pettice and Adam Singer from TopRank Marketing will be putting the pieces together for you throughout the event through liveblogging, photos and videos.
The skill set necessary to be an effective SEM/SEO is analogous to having all the pieces of a puzzle. Learning search engine marketing can seem complex when you’re starting, but getting each new bit of knowledge brings you that much closer to having all the pieces in place, providing greater clarity as you go. Sessions, workshops, networking, exhibitors and sponsors at SES San Jose 2009 can each provide a different portion of that puzzle. Jolina and Adam will bring you the essential information from several must-see panels including:
How to Optimize for Search & Engage the Community
Why do most people start with Google when they search for information, but they look to YouTube when they search for entertainment? Why should search engine marketers, YouTube directors and entrepreneurs create unique, relevant content that can quickly gain popularity in the Internet community? Greg Jarboe, president of SEO-PR and author of “YouTube and Video Marketing: An Hour A Day,” will tackle these thought-provoking questions in this featured presentation.
How to Turn Web Analytics into a Money Making Machine
Web analytics godfather, Jim Sterne, Avinash Kaushik, author of Web Analytics: An Hour A Day, and conversion and continuous improvement guru, Bryan Eisenberg will host a fast paced session where each panelist will provide 3 solid tips to make money from your web analytics and answer questions about everything your wanted to know about web analytics but were afraid to ask.
Turning the Social Web Into Real ROI
This session will explore best practices in how marketers can leverage the social web as a simple way to quickly build and manage effective campaigns. The panel of experts including Tim Kendall, director of monetization for Facebook, will share their first-hand experience and help marketers gain a better understanding of what they can do to maximize their success through the use of these tools.
Beyond Googling: Where will Customers be Searching in 5 years?
Nothing in search marketing is as certain as change. Ten years ago Google did not exist – now it’s a verb that means searching on the Web. Growing use of media such as video, social and personal appear to provide new avenues for searchers. What are the early adopters embracing now? How will your customers find you? What media should you keep in your sites and what should you discard? This session is a long-view look at weak signals and trends that appear to point in new directions.
Duplicate Content & Multiple Site Issues
More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.
Igniting Viral Campaigns: Leveraging Consumer-Generated Content
How can businesses leverage social platforms such as Twitter, Facebook, YouTube, and more to break through and create buzz, encourage word of mouth, and establish relationships with potential customers? This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to stand out and be talked about.
Google Session: Convert Visitors Into Customers
Google’s web search engine has set a high bar for relevance, speed, and ease of use. Unfortunately, most sites don’t meet these high expectations: 85 percent of site searches don’t return what the user sought, and 80 percent of visitors will abandon a site if search functionality is poor (Jupiter Research). Google at this informative session to learn how you can better utilize Google Site Search to maximize the return on your website investment – thereby converting your website visits into incremental revenue.
Social Media: White Hat vs. Black Hat
Black hat techniques have long been criticized in search marketing: “Black hat” practices are now cropping up in social media. This discussion panel, including TopRank’s CEO, takes a hard look at the right and wrong ways to go to market with a social media based marketing component, and how to spot early signs that you may be heading for trouble.
SEO Through Blogs & Feeds
Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization. TopRank CEO Lee Odden will be presenting the top 10 linking tactics used to attract over 700,000 links to Online Marketing Blog. This session is a must see.
News Search SEO
News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, we look at how to make use of press releases and news content to tap into the power of news search.
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Additional sessions covered: