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Nicolette Beard

Online Marketing News: 21 New Content Marketing Rules, 10 Free Monitoring Tools, 150 Million Instagram Users, 5 Ways Facebook Pages Get Festive

By Nicolette Beard     Online Marketing, Online Marketing News

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Findability: 21 New Rules of Content Marketing – While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments lost; but companies who continued to push for relevant, frequent and recent content that provide value to their audience continue to see the rewards. Are you ready for a new world of search engine optimization, social media, and content marketing? Marketing Tech Blog

59% of Businesses Say Conversion Rate Optimization is Crucial to Their Digital Strategy – This highlights the growing focus on CRO in an increasingly competitive online marketplace, fuelled in part by more advanced targeting and personalisation technologies. Read the new report based on a survey of almost 1,000 client-side and agency digital marketers. eConsultancy

Want to Boost Your Social Media Following? Get Visual – Videos and photos are more likely to get clicked and shared on social media. Here’s how smart companies are ramping up the use of visuals. Inc.

Facebook Has More Mobile Users Than Ever – Facebook posted strong third quarter results, which the company says is largely attributed to its command of mobile advertising. Here are some tips to help you reach Facebook’s growing mobile fan base. Inc.

In Other Facebook News … while mobile is now 49% of ad revenue, a recent survey from Piper Jaffray found that for the first time, it was not named by teens as their “most important” social network, surrendering that distinction to Twitter. Marketing Charts

Study: Instagram Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year – Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company. Marketing Land

Why Google+ is an Essential Part of Your Social Strategy – Google+ now has over 343 million users and 34% of all social log-ins. If you’re still on the fence, here’s a look at just why you should be taking G+ seriously and how you can make it effective. Socialnomics

Why Google Authorship is So Important for the Content You Create – Use Google authorship to claim the content you create and enjoy an author’s advantages in visibility, click-throughs and results. Here’s how to set it up. A lot of great comments too! Buffer

Study: 72% Of Consumers Expect Brands to Respond Within an Hour to Complaints Posted On Twitter – Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand’s response time to tweets can significantly impact the brand’s overall reputation. Marketing Land

5 Ways to Prepare Your Facebook Page for the Holidays – Are you thinking of the holidays on social? Here are some ways to make your Facebook page festive. Social Media Examiner

Google Indexing Apps Just Like Websites – Just like it crawls and indexes websites, Googlebot can now index content in your Android app. Webmasters will be able to indicate which app content you’d like Google to index in the same way you do for webpages today — through your existing Sitemap file and through Webmaster Tools. Webmaster Central Blog

Why YouTube is Worth Your Marketing Effort – [Infographic] Creating quality content and linking to it is a great way to increase your visibility on the web, but has your business considered having a presence on YouTube? YouTube has become the second largest search engine, and its viewership has been growing rapidly. Visual.ly

New Google Plus Custom URLs: more than meets the eye – Many seemed to have missed the terms of use that have accompanied the new feature; most notably the phrase about payment: Custom URLs are free for now, but we may start charging a fee for them. The new TOS clearly states that Google may look to monetize the URL scheme. This would be a major shift in the business model of the platform, which has always been geared toward being a ‘no ads’ service. eConsultancy

10 Free Tools for Monitoring Your Brand’s Online Reputation – Do you pay attention to what people say about you on the Internet? Occasionally Googling the name of your company, product or service might not be enough. The time to start managing your online reputation is before it becomes a problem. Use these tools to stay on top of your brand. Social Fresh

A Timeline to Help Marketers Capitalize on Holiday Panic – [Infographic] 16.3% of shoppers looked for Black Friday deals & promos on Facebook. Capitalize on holiday buying anxiety. Social Times

Study: 8% of US Adults Consume News via Twitter – Pew Research surveyed more than 5,000 U.S. adults, and discovered that 16 percent of respondents used Twitter. Of those, slightly more than half (52 percent) “ever” get their news on Twitter. Of course, flipping this on its head, the stats also say than more than eight in ten U.S. adults are not even on Twitter.  MediaBistro

Google Launches Helpouts, Paid Video Chats With Experts In Real Time – A ‘Helpout’ is a Hangout-like video chat, but instead of speaking with a friend, you are connected to a supposed expert in whatever it is that you need help with. The tagline that Google has come up with for Helpouts is “real help from real people in real time.” What happened to calling your mom? TechCrunch

Stats: Facebook vs Twitter: Revenue, Users and more – Twitter’s widely anticipated IPO is just around the corner, and, for many analysts, it would seem to make sense to speculate on Twitter’s fortunes based on what has happened to Facebook and their IPO. But, they’ve always been different social platforms and different companies, so a head-to-head comparison is illogical as they diverge on every significant statistic out there. Check the visual from Statista for all the number goodness. MediaBistro

Google Testing New AdWords Site Search Extension – A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation. Search Engine Land

From the Online Community

From “The Truth About Visual Content Marketing Tactics: Infographics,” Matthew White said, Those are very interesting numbers from HubSpot on the importance of visuals.

I also like your #1 con of infographics – too many poorly executed ones. I know this factor has begun to affect when and how I consume infographics.

That being the case – where do you think storytelling is headed next? I see readers and content consumers increasingly craving more interactive – or, smart – content beyond graphics.

From “How 5 Large Consumer and B2B Brands Are Using VineTema Frank said, The challenge is in the creativity. It is hard to be creative and communicate a message in 6 seconds. Though as you show, it can be done.

Personally, I think the first two here are all that great. The Phillips one flashes so quickly it is hard on the eyes, and the “culture” it shows is just a standard corporate office setup.

The Cisco one makes me wonder who their target market is. Looks pretty high-schoolish.

The HP one is perfect though. Clear message, well communicated.

Barbara Mckinney said, No matter how you use Vine to promote your brand the important thing is to get started with Vine. There is no doubt that Vine is an easy, powerful way to integrate video into your marketing strategy. Studies are proving the importance of short, brief videos, and how influential they can be to prospects and to your existing customers-especially when they tell a story, and engage your public.

What’s Your Take?

Is Vine part of your content marketing strategy for 2014? Are you ready to ramp up the visuals in your content?

Thanks for reading and have a great weekend!


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