Lee Odden

Our 25 Most Shared Online Marketing Posts of 2014

Lee Odden     Online Marketing

top online marketing blog posts

We have a rich history here at Online Marketing Blog of talking about topics that have a bit of staying power for relevancy.

From the integration of SEO with social media and content marketing to the growing field of influencer marketing and co-created content, there’s a great mix of advice that we have published over the past year that will be useful for quite a while.

We appreciate your patronage of our site and your generosity in sharing the things that you like.  Using a few of our favorite tools, we’ve identified our top 25 most shared online marketing blog posts from 2014 – share counts are rounded to the hundreds.  Along with each post is the targeted topic and type followed with notes after the list on some basic patterns – all useful insights for our readers that blog.

1. Digital Marketing in 2015 – Predictions from 21 Marketers Who Know
Social Shares: 12,000
Author: Lee Odden
Topic: Digital Marketing
Type: List, Co-Created, Influencers

2. 2014 – 25 Women Who Rock Social Media
Social Shares: 6,300
Author: Lee Odden
Topic: Social Media
Type: List, Recognition, Influencers

3. Email Marketing Essentials: A Checklist for Writing Emails That Get Opened
Social Shares: 5,500
Author: Brooke Furry
Topic: Email Marketing
Type: Evergreen, Best Practices

4. 10 Real Time Content Discovery Tools for Curation, Engagement and Sharing
Social Shares: 4,600
Author: Lee Odden
Topic: Content Marketing, Tools
Type: Curated, List

5.  10 Must Read Content Marketing Posts for 2015
Social Shares: 3,400
Author: Lee Odden
Topic: Content Marketing
Type: Curated, List

6. The Hashtag Test: Best and Worst Practices for Social Media Marketers
Social Shares: 3,100
Author: Nick Ehrenberg
Topic: Social Media Marketing
Type: Evergreen, Best Practices

7. 15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights
Social Shares: 2,400
Author: Lee Odden
Topic: Social Media Marketing
Type: List, Recognition, Influencers

8. Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers
Social Shares: 2,300
Author: Lee Odden
Topic: Digital Marketing
Type: Co-Created, Influencers

9. 24 Social Media Tools To Boost Your Marketing Performance
Social Shares: 2,100
Author: Emily Bacheller
Topic: Social Media Marketing, Tools
Type: Liveblog, List

10. 25 Social Media Marketing Experts You Need to Know According to LinkedIn
Social Shares: 2,100
Author: Lee Odden
Topic: Social Media Marketing
Type: List, Influencers, Recognition, Repurposed

11. 3 Content Curation Best Practices to Optimize Your Content Marketing
Social Shares: 2,100
Author: Lee Odden
Topic: Content Marketing
Type: Evergreen, Best Practices

12. New LinkedIn Profile Features: 4 Tips to Optimize Your Presence
Social Shares: 1,900
Author: Evan Prokop
Topic: Social Media Marketing
Type: Feature Update, Best Practices

13. Social Media Content: Pros, Cons, Examples and Best Practices
Social Shares: 1,900
Author: James Anderson
Topic: Social Media Marketing
Type: Evergreen, Best Practices

14. Over 100 B2B Content Marketing Statistics for 2014
Social Shares: 1,800
Author: Lee Odden
Topic: Content Marketing, Statstics
Type: Curated, List

15. 9 Tools to Discover Influencers in Your Industry
Social Shares: 1,800
Author: Lee Odden
Topic: Influencer Marketing, Tools
Type: Curated, List

16. Content and Influencer Marketing is A Powerful Way to Grow Your Business
Social Shares: 1,700
Author: Lee Odden
Topic: Content Marketing, Influencer Marketing
Type: Repurposed

17. 5 LinkedIn Marketing Tips to Optimize Your Social Media Success
Social Shares: 1,700
Author: Lee Odden
Topic: Social Media Marketing, LinkedIn Marketing
Type: Repurposed, Co-Created

18. Strategy vs. Tactics. Does Your Digital Marketer Really Know the Difference?
Social Shares: 1,700
Author: Lee Odden
Topic: Digital Marketing
Type: Evergreen

19. 3 Ways to Optimize Your Brand’s Social Media Marketing Success
Social Shares: 1,600
Author: Lee Odden
Topic: Social Media Marketing
Type: Evergreen

20. 4 Essential Trends in Social Media Marketing in 2014
Social Shares: 1,600
Author: Evan Prokop
Topic: Social Media Marketing
Type: Liveblog

21. The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics
Social Shares: 1,600
Author: Lee Odden
Topic: Content Marketing, B2B Marketing
Type: Curated, List

22. How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%
Social Shares: 1,600
Author: Lee Odden
Topic: SEO, Influencer Content
Type: Case Study

23. 5 Social Selling Tactics to Attract, Engage & Convert More Customers
Social Shares: 1,600
Author: Lee Odden
Topic: Social Selling
Type: Evergreen, Best Practices

24. Organic Facebook Marketing Tips From the Pros
Social Shares: 1,500
Author: Lee Odden
Topic: Social Media Marketing, Facebook Marketing
Type: Curated, Co-Created

25. 5 Essential Skills for Digital Marketing Consultants
Social Shares: 1,500
Author: Lee Odden
Topic: Digital Marketing
Type: Evergreen

It’s safe to say that lists continue to do well with 10 of the top 25 posts falling in that type. There were 6 curated posts which is also a popular and efficient blog post type. 8 posts were of the Evergreen variety, showing that original and timeless content, while more time consuming to create, has a distinct appeal.

6 of the top posts were best practices, which are usually pretty popular given the actionable nature of the information.  6 of the posts also employed influencers which would factor an incentive for promotion of the post for recognition. 5 is also the magic number for posts that were repurposed from other content ranging from blog posts to presentations to interviews.

Topically, these top 25 posts stayed pretty close to our areas of domain expertise: Digital Marketing, Content Marketing, Social Media Marketing, Influencer Marketing and some SEO. Although, Brooke’s post about Email Marketing (an important, but secondary focus) was 3rd most shared for the entire year.

There are many more inputs for topic and type with our posts of course (target audience, opportunity, alignment with events and other marketing objectives) but even at a high level, it’s easy to see some basic patterns in the topics and types of posts our community likes to share on social networks. Hopefully you find them useful in your blogging in 2015 and beyond.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.