B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer
      • Start Your B2B Influencer Pilot
    • Content
    • Search
  • Insights
    • Blog
    • News
    • Resources
  • Our Work
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • About Us
    • Meet the Team
    • Careers
  • Connect

PRSA 2008 International Conference Round Up

Lee Odden
Lee Odden
Marketing PR Conferences, Online Marketing, PR Conferences, Public Relations

Over the weekend, Online Marketing Blog posts as well as my interactions on Twitter took on a decidedly “public relations” flavor with TopRank’s involvement at the 2008 PRSA International conference.  The event is now done and everyone should be back in the swing of things back in the office.

Nicole and Mike from TopRankMarketing.com
This year TopRank had 2 speaking slots (a workshop and a panel) plus Account Manager Mike Yanke and Media Relations Associate Nicole Leach stayed busy attending sessions, keynotes and blogging.

PRSA 2008
The theme of this year’s event was “The Point of Connection” and I think the reference served the interests of attendees well. Social technologies were top of mind for attendees, speakers and the event itself with all the blogging, Twittering and real world networking going on. PR professionals from across the globe converged on Detroit to learn, recognize their peers, conduct business and most of all to connect.

PRSA 2008 Exhibit Hall
The exhibit hall area offered a variety of products and services to choose from and was well laid out and well attended, which was something many exhibitors appreciated.

Downtown Detroit

While I didn’t get to visit much of Detroit outside of Sweet Lorraine’s for the PR Tweetup and Tom’s Oyster Bar for the PR Technology Section dinner, I did have this rather stoic view from my hotel. Many other photos can be found on TopRank’s PRSA 2008 set on Flickr and the official PRSA photo pool.

Here’s a wrap up of the posts Mike and Nicole posted here and over at Media Relations Blog:

  • PRSA International Conference Detroit: A Halloween Perspective – Mike
  • PRSA International 2008: Evolution of Communication – Nicole
  • True Tales of Social Media Measurement & Analytics – Mike
  • Word-Of-Mouth Media Relations: What Really Works? – Nicole
  • Embracing Social Media and Deriving ROI – Nicole
  • Word of Mouth Online or Off – What’s The Difference? – Mike
  • PRSA 2008 Detroit Conference Photos – Lee
  • New Influencers of Social Media Marketing – Nicole
  • Media Myths & Realities – Mike
  • Giving Back To Those Who Impact PR – PRSA Keynote Mitch Albom – Nicole
  • Craig Newmark Keynote: Social Media and Democracy PRSA 2008 – Nicole
  • The Changed PR Landscape – What Works, What Doesn’t – Mike
  • Virtual Reality: New Platform for Media Relations – Nicole
  • What’s The ROI On Your Press Release? – Mike
  • Current Consumer Trends & Communicating with Green Media – Mike

Thank you to Mike and Nicole for doing a great job blogging the event – this was definitely a “working” conference.  A big thanks also goes out to PRSA staff Judy Voss and Colleen Seaver from Professional Development, our PRSA clients Ann Caggiano and Richard Specter and PRSA President and COO Bill Murray.

Find other blog posts on sessions offered at PRSA 2008 on the official PRSA blog, ComPRehension.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn 2022 B2B Influencer Marketing Research Report Elevate B2B Marketing Podcast

Learn about:

SEE TOPRANK MARKETING SPEAK

How to Accelerate B2B Marketing Results by Working With Influencers

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Copyright © 2023 · TopRank Marketing

Return to top of page

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.