TopRank Online Marketing
Lee Odden

Happy Birthday TopRankBlog & SEO Blogs Class of 2003

By Lee Odden     Blogging, Online Marketing, TopRank Agency News

online marketing blog 5I am happy to say that this weekend, December 28th marks 5 years of blogging at Online Marketing Blog. From the infamous “Florida Update” of December 2003 to current, practical advice on social media strategy December 2008, TopRank has been a trusted source of information for thousands of readers.

The entire TopRank Blogging team wishes a sincere Thank You to everyone that has commented, subscribed and linked to us over the years.  TopRank’s blogging efforts have been recognized in many ways including being one of the top 50 favorited blogs on Technorati, ranked a top marketing blog on Advertising Age and endorsed by fans from The DMA, PRSA, Microsoft, IBM, Yahoo and many others.

We hope readers will continue to enjoy the mix of current insights, tactics, interviews and conference coverage on the topics of search, social and online PR content that we’ve been providing during the past 5 years of blogging.

A big thank you goes to Thomas aka TwisterMC who helps keep the blog back end and design running smoothly as well as making periodic contributions.  A big thanks also goes to TopRank team members that have endured gruelling liveblogging schedules.

One of the benefits of blogging for the past 5 years has been to use our own blog as a way to test a variety of content types, usability and blog software features, analytics and promotion tactics. We’ve been able to share some of these insights in our posts but more specifically with our corporate blogging clients.

Some of our Most Popular Blog Posts Include Resources:

Most Popular Tips Posts:

Most Popular Interviews:

Most Popular Polls:

Most Popular  Conference Liveblogging Posts:

There were many insipiratoins for the interviews, live conference blogging, SEO blog reviews, lists, polls, tips, news and commentary posted in the 2,000 plus entries at Online Marketing Blog.  I thought it would be interesting to take a look down memory lane and see what other search engine and search marketing blogs were on the scene late 2003. Keep in mind, these are true early adopters and pioneers. Google started their main blog late Spring 2004 and Yahoo in Fall of 2004:

ABAKUS – Blog born on our about February 07, 2003.  Initially written in English, this German blog from Alan Webb and friends  is now all German SEO all the time. At least as far as I can tell. Spreken ze deutsch? Alan was another pioneer in SEO blogging that I met early on.

Google Blogscoped – Blog born on our about April 28, 2003.  Phillip Lessen started this blog emphasizing information about Google  “Contains 80% Google” (news, products, tips/tactics) as well as many posts about search engine optimization and marketing.

Searchblog - Blog born on or about October 20, 2003. John Battelle is the author of “The Search - How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”, co-founding editor of Wired Magazine and CEO of Federated Media.  With over 140 thousand subscribers, Searchblog is by far the most popular blog on search engines not run by a search engine itself.

Search Engine Blog - Blog born on or about April 15, 2002. Started and owned by Peter Da Vanzo, Search Engine Blog was a pioneer in the world of blogging and blogs about search engines. It isn’t really updated any more since Peter now writes at seobook.com.

Search Engine Journal - Blog born on or about June 11, 2003, Loren Baker Search Engine Journal has fluctuated in it’s focus over the years from news to tips to news to a hybrid and in the past few years bringing on advertising and more staff bloggers.  SEJ is now a thriving search marketing blog and continues to grow subscribers and offer useful tips and industry news.

Search Engine Lowdown - Blog born on or about July 15, 2003 Started by Marketing Pilgrim’s Andy Beal when he was with a company called Websourced and when people spelled blogg with two g’s. :)  Andy paved the way towards respectable blogging of industry news and grew a tremendous following at SEL. After he left, Garrett French took the reins doing a great job of writing, but the blog never quite recovered. It’s now been dormant for over a year.

Search Engine Roundtable - Blog born on or about December 2, 2003.  One of the most unique  formats and comprehensive in it’s coverage, Search Engine Rountable is run by Barry Schwartz and includes a number of contributors and guest bloggers. Barry and his team of bloggers were the first I know of to aggregate search marketing industry forum threads of interest and provide extensive liveblogging of conferences. I have the utmost respect for the pioneering work Barry has done over the years and will always appreciate the guest blogging opportunity he offerred, which inspired me to liveblog conferences here at OMB.

SEOBook - Blog born on or about December 1, 2003. Aaron wall decided to document his quest to learn SEO and wrote a 24 page e-book online about SEO which has grown much larger and to be one of the most popular books online about search engine optimization. Aaron started out writing commentary about industry news as well as his own observsations. He’s gone in, out and back into consulting and continues to write provacative, original content. Peter Da Vanzo mentioned above now writes for SEO Book as well.

Traffick – Blog born on or about July 03, 2002 and called “Threads and Needles”. However, the Traffick.com site has been posting savvy and insighful industry observations since 1998. Cory Kleinschmidt and Andrew Goodman were two of the first pioneers of commentary on the search marketing industry.

Besides the pioneering search engine and and marketing blogs above, there were a number of other informative resources on search engines and search marketing available in late 2003 (and before) that eventually added or moved entirely to a blog platform later on including: Search Engine Guide, Pandia & ResearchBuzz and Search Engine Watch.  Sites like SEO Today and Li’l Engine also focused on articles about search marketing in 2003 and are now blogs.

What other search marketing blogs were popular in the latter part of 2003 that I missed?

Photo adapted from Rev Dan Catt


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